Ebbw Vale is known for its industrial heritage. What’s it like to be a retailer here? The whole reason there’s a town here in the first place is because of the Ebbw Vale steelworks, which closed around 20 years ago. The town has gone through regeneration since then. A lot of housing is being built around the shop, and we’ve seen an increase in customers as a result. We’re the biggest supermarket in Ebbw Vale, and very busy. Most of our 300 colleagues live in and around Ebbw Vale, so we have a community feel.