All Loyalty articles
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NewsWaitrose tells suppliers it plans to ‘optimise’ its range
Suppliers have been told that around 25% of Waitrose’s range accounts for just 3% of its sales
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Comment & OpinionAldi’s £50 giveaway won’t help sales, but it shows what’s going wrong
Without a loyalty scheme, Aldi lacks a way to connect with customers directly
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NewsMorrisons moves into financial services with new pet and travel insurance
The new travel and pet insurance packages mark Morrisons’ first move into financial services as it looks to expand its offer beyond traditional grocery
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Comment & OpinionMeal deals, membership, and the fight for the lunchtime £5
Yesterday Waitrose increased the price of its main meal deal by 10% to £5.50, making it the latest retailer to hike its pricing in one of grocery’s most keenly-fought battlegrounds
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Comment & OpinionIn wellness, the proof is in the second purchase
Trial may be easy to win but loyalty is not. As functional food and drinks goes mainstream, retention not acquisition is where the opportunity lies, says Claire Tassin, principal strategist at Mintel Wellness Research
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NewsLidl Plus app users unfazed by loyalty scheme overhaul
Users of Lidl’s Plus app have been undeterred by the discounter’s switch to a points-based loyalty programme, with daily active users up 20% year on year in May
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NewsAsda Rewards to offer free gig tickets as loyalty overhaul continues
Improving Asda’s loyalty scheme is a key part of Allan Leighton’s Formula for Growth turnaround strategy
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Comment & OpinionYour Voice: Morrisons, EPR and dynamic pricing
I worked on the Morrisons brand 15 years ago. Back then, the business had a distinctive advantage in grocery retail: its vertically integrated model
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NewsIceland Foods launches free benefits checking service for older shoppers
Iceland hopes the new ‘Benefits Boost’ service will make it easier for shoppers to unlock any unclaimed benefits they may be owed
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Analysis & FeaturesWhy food subscriptions are back on the menu
DTC food & drink boomed in lockdown, then came crashing down. Now subscriptions are back, with brands shifting strategy to offer their customers community, exclusive products and special treats
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Comment & OpinionWhy friction is becoming a selling point for brands
As consumers seek out difficulty for its own sake, smart brands are seeing it as an opportunity, says Tom Gray, global chief strategy officer at Imagination
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Comment & OpinionLidl has overtaken Morrisons – now can it catch Aldi?
Aldi knows what the trouble is, but what is it going to do about it?
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Promotional FeaturesThe loyalty paradox: why shoppers sign up but don’t stay
Signed up, but switched off. Discover the real cost of fragile retailer loyalty and how you can fix this.
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NewsDunnhumby appoints new CEO
The new hire succeeds Josh Bottomley, who decided to step down after three years.
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Comment & OpinionThe backlash against Lidl’s loyalty revamp misses the point entirely
Lidl’s move to points may have frustrated shoppers, but the long-term logic is sound, says Sam Panzer, director of GTM strategy at Talon.One
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NewsCJ Lang rolls out Barista Bar loyalty app across Spar stores
The app enables customers to collect digital stamps with every purchase
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NewsAsda bids to woo back shoppers with major range and store refresh
Allan Leighton is rolling the dice in an attempt to address Asda’s freefalling market share, by encouraging ‘those who shop elsewhere to choose Asda again’, the supermarket said
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Comment & OpinionEditor’s picks: political chaos, pricing and loyalty schemes
This week The Grocer’s coverage, as I’m sure in many other places, has been dominated by the extraordinary political implosion we are witnessing in Westminster
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Analysis & FeaturesGetting personal: the next frontier for supermarket loyalty schemes
AI is turning supermarket loyalty schemes from a ‘blunt instrument’ into a one-to-one marketing tool. But can retailers get the balance right?
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NewsFive Guys launches nationwide loyalty programme
The wallet-based rewards programme will give members a new reward almost every time they visit