All Loyalty articles
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Comment & OpinionThe backlash against Lidl’s loyalty revamp misses the point entirely
Lidl’s move to points may have frustrated shoppers, but the long-term logic is sound, says Sam Panzer, director of GTM strategy at Talon.One
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NewsCJ Lang rolls out Barista Bar loyalty app across Spar stores
The app enables customers to collect digital stamps with every purchase
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NewsAsda bids to woo back shoppers with major range and store refresh
Allan Leighton is rolling the dice in an attempt to address Asda’s freefalling market share, by encouraging ‘those who shop elsewhere to choose Asda again’, the supermarket said
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Comment & OpinionEditor’s picks: political chaos, pricing and loyalty schemes
This week The Grocer’s coverage, as I’m sure in many other places, has been dominated by the extraordinary political implosion we are witnessing in Westminster
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Analysis & FeaturesGetting personal: the next frontier for supermarket loyalty schemes
AI is turning supermarket loyalty schemes from a ‘blunt instrument’ into a one-to-one marketing tool. But can retailers get the balance right?
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NewsFive Guys launches nationwide loyalty programme
The wallet-based rewards programme will give members a new reward almost every time they visit
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NewsOcado launches rewards programme for Smart Pass holders
Customers can choose as many offers as they like from a selection of 15 featured deals that are on offer at any one time
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NewsAldi pokes fun at Lidl’s loyalty changes with cucumber giveaway
Aldi leapt on the fact that a free cucumber costs 100 points by giving away cucumbers at a store on Friday and posting the video on Instagram
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InterviewsApps, loyalty and customers: Louise Weise on Lidl’s winning way
As Lidl revamps its loyalty scheme, chief customer officer Louise Weise explains why getting the basics right is key to the discounter’s stellar growth
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NewsLidl launches scan & shop to the public for the first time
The service, called Lidl & Go, means customers can now scan items with a smartphone as they put them in their shopping basket
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Comment & OpinionWhy has Lidl scrapped Coupon Plus rewards in favour of Points?
Lidl says the loyalty move is based on customer feedback, but not all shoppers are convinced
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NewsDeliveroo drops on-time delivery promise from Gold tier membership
Another perk – 10% credit back on restaurant orders over £30 – has also been pulled
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NewsLiberty X hit reimagined as ‘Just a Lidl’ for launch of loyalty points
The 2002 hit Just a Little has been reimagined as ‘Just a Lidl’ to promote the launch today of Lidl Plus Points in the discounter’s loyalty app
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NewsLidl overhauls loyalty app with new Points system
Lidl Plus users will earn one point for every £1 spent in store, replacing Coupon Plus rewards for reaching monthly spending thresholds
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Comment & OpinionBefore the shelf: why AI makes most brand strategy obsolete
AI is quietly becoming the new gatekeeper of grocery shopping, filtering brands before shoppers ever get the chance to see them, says Nicola Nimmo, head of customer engagement at Cheil
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Promotional FeaturesThe beautiful game: how to win at sports partnerships 2.0
With the FIFA World Cup, Commonwealth Games and Wimbledon all landing this summer, the opportunity to capitalise on major sporting moments is huge. Discover how the smartest brands are building 360-degree partnerships – and what retailers can do to optimise them in-store.
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Comment & OpinionTesco’s new strategy: this time it’s (even more) personal
After posting another stellar set of results, Tesco’s unveiled a new strategy. What’s it all about?
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Analysis & FeaturesAs inflation bites, why are budget food ranges disappearing?
With the cost of living squeezing shoppers ever harder, you’d expect value ranges to be expanding – but the opposite is true. What’s going on?
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NewsM&S launches ‘Sparks wallet’ in more personalised loyalty scheme
The feature is at the heart of a ‘new and transformed’ Sparks programme launched today
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NewsTesco and Adobe sign AI deal to boost Clubcard personalisation
The ‘strategic AI partnership’ is focused on personalising the content and offers Tesco serves up to its Clubcard members and ‘better anticipating’ their needs along the shopping journey