All Trends articles
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Comment & OpinionCommunity, not campaigns: the new wave of fmcg social media
A brand that can spark a recipe hack, TikTok duets and dinner-table debates earns its place in culture, says Melissa Chapman, CEO, Jungle Creations
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Category ReportWhy tensions are running high in CBD: trends in CBD 2025
Food and drink products containing CBD still lack FSA safety authorisation due to legal red tape. How is this affecting demand?
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Promotional FeaturesHow retailers can adapt to inflation-driven shopping shifts
Inflation anxiety across the globe is translating directly into changed shopping habits, making it difficult for retailers to respond accurately and efficiently. Here, Trevor Jordaan, senior industry strategies director at Blue Yonder, explains the dynamics in different markets and how retailers need to adapt.
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Category ReportPile ’em high… Batteries category report 2025
…and sell ’em cheap. That’s the tactic DIY and discount stores are adopting to sell more batteries. How can supermarkets fight back?
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Comment & OpinionIs Raising Cane’s too late to win the UK chicken shop wars?
Raising Cane’s has seen huge success in the US with celebrity endorsements and millions of social media followers. But is it too late to the party in a crowded UK market?
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Comment & OpinionWhy East Asian cuisine could replace American comfort foods
Gen Alpha may not experience the level of nostalgia for American comfort food as previous generations, says Ayisha Koyenikan, food & drink research director, Mintel
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Promotional FeaturesHow transatlantic relations can help with UK trends insight
As brands and retailers look to satisfy UK consumers’ latest whims, a look across the Pond (and back) can spotlight some key trends on the cusp of market development.
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Comment & OpinionBirthday cake sandwich? Viral UPFs distract from health concerns
Novelty products designed to create social media buzz can overshadow the bigger conversation about what is unhealthy for us, says Jack Scott, co-founder of Dash Water
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Comment & OpinionThe Guinness boom may be over, but its remarkable resurgence is still worth toasting
After a remarkable post-Covid growth tear, Guinness’ year-on-year growth figures in the past six and three months make for far less positive reading. But the long term trend is clear
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NewsOcado: Gen Z drinkers drive boom in boxed and canned wine
The increase was being driven by younger consumers turning to ‘more convenient and sustainable formats’, according to the retailer
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Promotional VideosHow the coffee category is delivering real growth opportunity for retailers
With tastes evolving and demand for café-style experiences at home on the rise, how can retailers and brands work together to keep coffee shoppers engaged and drive category growth?
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Category ReportHow pizza is going posh: trends in pizza 2025
As consumers turn away from frozen to fancier chilled options, brands are playing up premium toppings and regional variants
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NewsFake Tesco Labubu Dubai chocolate sandwich creator warns ‘gap closing’ between AI fakes and genuine NPD
A mock-up image of a Tesco Finest Dubai Chocolate Labubu Angel Hair Sandwich went viral this week, with many taking the creation at face value
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Category ReportThe self care shake-up: trends in OTC remedies 2025
Great news for OTC brands: the new NHS 10-year plan puts self care at its core. How can they make the most of the opportunity?
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Comment & OpinionRule 34 but make it petcare: the future of fur baby food fads
Petcare brands show considerable agility and ingenuity in keeping pace with the hottest human trends
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Category ReportBeautiful inside and out: trends in healthcare & supplements 2025
Move over, multivitamins. Pills claiming to boost beauty regimes are stealing the limelight. Which ones deliver what they promise?
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Comment & OpinionAfter Dubai chocolate, what’s the next big trend from the Middle East?
There are two other Middle Eastern ingredients which could become the next big thing in the , says Alice Pilkington, principal analyst at Mintel Food & Drink
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Category ReportWhy free-from needs a revamp: trends in free-from 2025
Many shoppers say free-from brands are boring. So, how can they spruce up their image?
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Analysis & FeaturesMatcha mania: how big can the trend get?
Once the preserve of samurai rituals, vivid green tea matcha is being hailed as the ‘new coffee’. But as demand soars global supply is struggling to keep up
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NewsMedia Bites 7 July: Asda’s price war, M&S CEO interview, US snacking habits
Asda is calling on fmcg giants including Heinz and Nestlé to ‘share the load’ whilst M&S’ CEO has set out how the retailer is looking to win back customers after its cyber scare.