All Marketing articles
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NewsAsahi UK lands Lord’s partnership after BrewDog administration
To mark the partnership, Asahi will produce a bespoke Old Father Time ale for MCC
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NewsChapel Down to target ‘urban epicureans’ with summer retail push
Chapel Down’s new summer campaign will seek to allign the brand with other British food & drink products.
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Category ReportNostalgia and fruit mix flavours drive drinks NPD
Life tastes good. Same great taste. Just for the taste of it. Taste the thunder… Soft drinks ad slogans have long centred on the ‘T’ word
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Category ReportBrands lean on limited editions to test the market
It’s the oldest sales trick in the book: limit supply to drum up demand
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Category ReportOne in four Brits now want functional drinks
Functional health benefits have shot up the wish list for soft drink shoppers in recent years
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Category ReportDo soft drinks’ functional health claims stack up?
Soft drinks suppliers would no doubt have been paying close attention when nutrition brand Zoe was reprimanded by the ASA
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Category ReportBrands bank on rising thirst for natural hydration
Before anyone had ever heard of brain-boosting nootropics, gut-friendly sodas or drinks that give you wings, people drank to satisfy one key health need: to stay hydrated
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Category ReportThe soft drinks brands refusing to jump on the functional trend
Fever-Tree, which first built its name as a mixer brand, has broadened its remit in recent years
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PodcastWhy Morrisons is struggling to manage the Sean Egan backlash
Morrisons is defending its dismissal of a store manager following a shoplifter altercation, but protesters and public sentiment suggest the reputational damage may outweigh policy compliance
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Feature SynopsisFocus On Energy Products: 6 June
Energy brands are innovating to include additional functional benefits
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Comment & OpinionYour Voice: animal welfare, salt reduction and HFSS ads
While recent campaigning by Viva calling for an end to cages and male chick culling is to be expected, their position oversimplifies a complex issue
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Comment & OpinionHealth food has a misogyny problem – here’s how we fix it
Health food has spent decades marketing guilt to women and performance to men, but a more informed consumer is forcing a rethink, says Paul Blackburn, founder of Studio Blackburn
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Comment & OpinionSneaky snapper facilitates Amstel’s creepy friendship project
‘Shot Without Permission’ is ‘a photographic project’ designed to show ‘real friendship can’t be faked’
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NewsThe Grocer launches Health Summit to tackle the future of food
The Grocer is launching the Health Summit as regulation, GLP‑1s and HFSS upheaval put wellbeing at the top of food and drink boardroom agenda
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Analysis & FeaturesWhat will the World Cup deliver for fmcg brands?
This year’s World Cup spans three huge, far-away countries, and most matches are kicking off late at night for UK viewers. How are brands and retailers showing up?
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Category ReportBrands divert marketing spend in face of ad ban
The latest advertising rules for HFSS goods are pretty strict
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Category ReportWalkers tries to crack coated nuts with crisps-inspired NPD
Over recent months, two heavyweight snack manufacturers have taken their popular crisps flavours into nuts
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Category ReportGoing Japanese: brands bill Asian flavours as the next big thing in crisps
Alongside the growth in premium sharing and new takes on classics, another big thing in snacking is global flavours
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Promotional FeaturesThe beautiful game: how to win at sports partnerships 2.0
With the FIFA World Cup, Commonwealth Games and Wimbledon all landing this summer, the opportunity to capitalise on major sporting moments is huge. Discover how the smartest brands are building 360-degree partnerships – and what retailers can do to make the most of them in-store.
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NewsCathedral City kicks off 60th anniversary roadshow
The Cathedral City food truck will visit Manchester, Bristol, London and Glasgow serving up ‘hot, comforting dishes designed to showcase the brand’s rich, melty cheddar’ such as cheese toasties and jacket potatoes