All Marketing articles
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Comment & OpinionThe new nutrient profiling model could rewrite UK food rules
A technical change in the NPM could substantially reduce unhealthy food marketing to children, says Dr Alison Tedstone, former chief nutritionist at Public Health England and the DHSC, and expert advisor to the Obesity Health Alliance
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Comment & OpinionFmcg needs to catch up as consumers go gaga for gut health
The UK digestive health supplements market generated a revenue of $466.4m in 2024 and is expected to reach $846.3m by 2033
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Comment & OpinionWhy Absolut Tabasco could be this year’s hottest brand collab
The NPD is one of Absolut brand owner Pernod Ricard’s big bets for 2026 and is launching across 50-plus global markets from next month
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Comment & OpinionWill Streeting’s war on sugar transform unhealthy food?
The DHSC’s plans to push ahead with a new, tougher version of the nutrient profiling model could put Streeting on a collision course with Keir Starmer and Chancellor Rachel Reeves
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NewsWhitworths ad banned by ASA for ‘misleading’ 5 a day claim
The ASA investigated two issues relating to an Instgram post by Whitworths seen in August 2025
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NewsPepsiCo boss urges government not to change HFSS goalposts
Earlier this month, The Grocer revealed the government’s plans to move to an updated NPM
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NewsGousto creates ‘UK’s most addictive burger’ in UPF-ridden jab at fast food industry
You’ve tried Joe Wicks’ Killer protein bar, now taste Gousto’s terrible burger meal
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NewsAldi brings back ‘New Parent Fund’, with £100 vouchers up for grabs
The discounter has brought back its ‘Mamia New Parent Fund’ following ‘strong engagement from shoppers in 2025’
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Comment & OpinionCadbury chocolate treat soothes homesick sister
This ad follows the formula of previous ‘glass and a half in everyone’ ads: a downer with a melty warm centre
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Analysis & FeaturesHow symbol groups are investing to win retailer loyalty in 2025
Facing a cost of living crisis, the decline of tobacco sales and the rise of major mults in the convenience space, symbols are pulling out all the stops to attract retailers and protect margins
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NewsIceland Foods enhances in-store ads with ‘UK first’ sensor tech
The Stratacache will enable Iceland to ‘accurately’ measure impressions on in-store advertisements in real time, by sensing when shoppers pass by the digital screens
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Category ReportLonger lasting laundry: trends in household cleaning 2026
Today’s shoppers expect more from their detergent than simple stain removal. They want trendy scents and gentler products to make sure their clothes last
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Comment & OpinionSocial media marketing in the age of digital detoxing
Attention is still key on social media but it is being given more selectively, says Yalin Kaya, strategist at Brandwidth
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Promotional FeaturesLHF and the future of food advertising
Discover how to spark creativity and stay compliant with a new how-to guide on understanding how LHF regs could shape your ad strategy.
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NewsShoppers coat Weetabix in chocolate in response to TikTok craze
The craze is thought to have been started by TikTok creator Courtney Cook
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NewsBurts Snacks reformulates crisps to make them HFSS-compliant
Lightly Sea Salted and Devon Roast Beef will be the first non-HFSS variants to hit shelves
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Comment & OpinionWhat’s in a name? Why the vegan vs plant-based label matters
The problem for consumers is that there is no widely agreed definition for ‘plant-based’ in the same way that there is for ‘vegan’, says Alexander Huntley, research and impact manager at The Vegan Society
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Promotional FeaturesBoost ice cream sales with smart POS
Heat up your ice-cream offer with modern POS solutions to make shopping the freezers simpler and save staff time and hassle on clean-up
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NewsExtra targets under-30s with premium chewing gum, Extra Plus
Extra Plus will debut with Chill, Hydro and Deep Clean
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NewsM&S invites vigilante food waste inspector for coffee after shocking social media exposé
The retailer told Food_waste_inspector it was ‘looking into everything you’ve posted’ and that it would ‘love to come and meet with you’