All Cereals & Breakfast articles
-
Comment and Opinion
Marmite’s latest faux documentary is past its sell-by date
We learn of the 120,000 British ex-pats in New York City who reportedly don’t have access to their favourite British spread
-
Category Report
Can new pouch format revive yoghurt category?
Yoghurt brands are banking on pouches to drive sales. But can the new format revive the category?
-
News
Ginsters adds Breakfast Roll and Butter Chicken Bake to its lineup
‘These tasty new flavours will bring excitement to anyone looking for new, exciting and delicious snacks,’ it claimed
-
Comment and Opinion
How ‘pop stars’ The Sidemen are setting their sights on food
The Sidemen may seem like a bit of fun, and their content certainly doesn’t take itself too seriously. But make no mistake, their commercial ventures are not a sideline
-
News
Weetabix launches £10m campaign to stem volume declines
The TV advert will air between Emmerdale and ITV News tonight (2 April)
-
Profiles and QandAs
Bio&Me’s Emma Grant on Champagne, Sydney and the Queen
’Knowing you’re helping make a difference to the nation’s gut health is the best feeling’
-
Guide To
The Grocer Guide To Breakfast & Brunch
Does breakfast & brunch need a shot in the arm? Maybe so, but there are plenty of opportunities to broaden out the occasion, driven by both health and permissible indulgence. Find out how suppliers are meeting both of these requirements and why on-trade and global influences can ...
-
Analysis and Features
How The Refill Coalition is giving refillable containers a fresh start
The Refill Coalition’s first standardised dispenser system trial, at an Aldi store in Solihull, is already ‘exceeding’ expectations in terms of logistics and sales. Can it be made to work at scale?
-
Category Report
All aboard the kefir train
As volumes of flavoured milks lose steam, drinkable yoghurt is chugging ahead – and brands expect to pick up even more speed
-
Profiles and QandAs
Surreal’s Jac Chetland on lawnmowers, dogs and Ryan Reynolds
’Ryan Reynolds, if you’re reading this, Surreal needs you’
-
News
Bio & Me expands gut health range with trio of flapjacks
Each contains nine or more plant-based ingredients, including the likes of almonds, pumpkin seeds and seaweed
-
News
The Sidemen partner with Mornflake to launch cereal brand
The launch will be backed by an advertising campaign starring professional darts player Luke Littler
-
News
Kellanova appoints Marcella Kain as senior sales director
It comes as Kellanova targets growth within snacking
-
Comment and Opinion
Charlotte Wells helps Quaker deliver emotional punch
What has the Aftersun director done with her porridge ad?
-
News
BP launches made-to-order breakfast and lunch offer
Jo Hayward, VP for convenience in Europe at BP, said it followed a trial at two company-owned sites in Holborough and Byron in 2023
-
News
Popeyes UK announces nationwide rollout of new breakfast menu
The chicken QSR brand wants to bring a kick of Louisiana spice to customers’ mornings with its new breakfast menu
-
Comment and Opinion
Surreal’s startup ‘branter’ over Sainsbury’s listing grates
If the founder of a startup comes from a wealthy background, should we begrudge their claims to be a challenger brand?
-
News
Weetos adds limited-edition Chocolate & Honeycomb cereal
The NPD has launched exclusively into Asda on a promotional offer
-
News
Kellogg’s plans factory closure, putting 360 jobs at risk
The 27-acre Trafford Park facility opened in 1938
-
News
Weetabix strikes logistics deal with XPO as it parts ways with Wincanton
XPO will look after the cereal maker’s primary site at Burton Latimer near Kettering