All Marketing articles
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Comment & Opinion
Ribena gets heavy with rainy memories of mum
Two siblings dance in the ‘rain’ as Ribena’s evokes childhood memories
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Comment & Opinion
Retail Media Therapy: experts dissect ‘symbiotic relationship’
Hosts Colin Lewis and Viv Craske discuss the top three stories of the moment from the ever-fattening marketing channel
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News
Frylight unveils rebrand and packaging refresh
The Saputo-owned brand said the look had been refreshed to align with how consumers think about healthy cooking, ‘focusing on less restriction and more on balance, nourishment, and the enjoyment of delicious food’
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Comment & Opinion
Will the government really scrap the junk food bogof ban?
What The Sun newspaper called the “bonkers ban on buy one get one free offers” was cast into the wilderness
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Comment & Opinion
No joke: time for fake marketing stunts to rest in peace
The ASA has said the “light-hearted April Fool’s joke” which said Lipton Ice Tea’s core peach variant was being discontinued was misleading. What now for hilarious marketing jokes?
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News
Jacob’s unveils Frank’s RedHot collaboration with three new snacks
Spicy spin-offs of its core lines have hit supermarket shelves
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Comment & Opinion
The food colour crackdown is here. How can brands adapt?
As the US bans certain artificial food dyes, brands with iconic colours may need to evolve, says Ryan Spence, senior creative at Born Ugly
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Comment & Opinion
As ’brain rot’ rises, food & drink can offer calm and clarity
‘Brain rot’ was named the Oxford Dictionary’s word of the year in 2024, highlighting the mental and intellectual decline caused by overconsuming digital content, says Jonny Forsyth, senior director of Mintel Food & Drink Research
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Comment & Opinion
As AI assumes what shoppers want, prepare for a post-screen world
Screenless commerce is becoming the default, and brands need to be ready, says Donna Buckingham, head of client management at Cheil UK
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News
Lipton Ice Tea rapped over ‘misleading’ stunt pretending to axe Peach flavour
The watchdog ruled the prank was likely to dupe consumers
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News
PepsiCo adds coated peanuts in popular Walkers crisps flavours
Six variants will hit shelves on 16 July
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Comment & Opinion
Why desire is the most underrated asset in grocery
Grocery brands don’t have a loyalty problem – they have a desire problem, says Helen Firth, executive director of brand strategy at Landor
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News
Maryland unveils UK’s ‘first’ cookie sandwich biscuit
The launch will be supported by a multimillion-pound marketing campaign
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Comment & Opinion
Dash does different with polyamory-based campaign
Dash’s drinks might have short ingredient lists, but this ad focuses on what it has packed inside
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Comment & Opinion
Is it time to tax junk food ads and focus on healthy eating?
Could taxing the ad budgets of junk food manufacturers and spending the money on ads for healthy eating ever work?
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News
Clive’s revamps vegan savoury pastries before first TV ad
The reformulated products contain ‘even more veg’, Clive’s said
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News
Alcohol advertising ban scrapped following industry backlash
The Department for Health & Social Care has significantly watered down proposals to limit alcohol-related harm
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News
Original Source’s AI generated TV ad boosts sales and sentiment
Original Source’s 37-second TV commercial features 70% AI created content
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News
Ribena unveils ‘heritage’ inspired rebrand and £7m push to reverse sliding sales
It comes with sales of Ribena having slid by 0.6% to £122.7m, on volumes down 2% last year
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News
Cadbury chocolate bar ad banned for reduced calorie claim
A nutritionist challenged whether Cadbury’s ‘only 91 calories’ advert breached the BCAP code