Marketing
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NewsPoundland adds age restrictions to 'naughty elf' content
The discounter was chastised by the ASA over last year’s campaign
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Analysis & Features
How that 'banned' Christmas ad has helped broaden Iceland's appeal
Viewed millions of times online, the ad has thrust Iceland into the consciousness of many
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News
ASA reverses ban on Coco Pops Granola TV ad
In August, the watchdog ruled the ad breached rules about advertising HFSS products to children
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News
M&S showcases food favourites in unscripted Christmas ads
The ads are directed by Charlie Stebbings, who directed the M&S ‘this is not just food’ advert
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News
Poundland to bring back controversial Christmas elf
‘Elfie’ is to take over the discounter’s social media channels from 1 December
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Analysis & Features
How meat marketers are battling against price wars & veganism
Could a resurgence in clever meat marketing bring value to the category?
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News
Musclefood rebrands in push to mainstream customers
Musclefood hopes to address ‘masculine, gym types’ image
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Comment & Opinion
Warburtons gets ghostly for Halloween
The ‘ghostly’ packaging will be available until early November
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News
Cathedral City revamps kids range with Nickelodeon deal
The Dairy Crest brand will showcase Paw Parol, Spongebob Squarepants and Teenage Mutant Ninja Turtles
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News
Costa ad rapped for comparing bacon rolls to avocados
The ASA ruled the radio advert breached code by discouraging the selection of fresh fruit
