All Marketing articles
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Comment & OpinionMaximum cringe as Walkers’ rap flops
Flavour-explosion food shots intercut with footage of funky youngsters chomping on snacks
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Comment & Opinion
Unilever’s ban on children’s advertising is admirable, but will it make a difference?
The move has generated its fair share of positive PR, but there is already strict regulation around advertising to minors
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News
Molson Coors taps E.fundamentals analytics to help boost online sales
The brewer will receive a “continuous report” on the performance of its beers online
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Comment & Opinion
Why grocers must monetise their media estates to stay competitive
For grocers to thrive over the next few years, they need to focus on new revenue streams to improve profitability, says Matt Lee, MD at Capture
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Comment & Opinion
Weetabix shows its strength with submarine spot
Now January is over, Weetabix is resting its ‘Any-Which-Way-a-Bix’ ads
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News
BrewDog overhauls pack designs and launches ‘Cans for Equity’ eco-push
The craft brewer has rolled out new packs across its entire range of brews
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News
Waitrose plays up product provenance in major new ad campaign
Waitrose said the campaign followed the ‘slow TV’ trend and “lets the quality of the food speak for itself”
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News
British Apples & Pears Brexit PR stunt sees apple named after Greek god of dawn
The ‘Eos’ riffs on Boris Johnson’s promise of a ‘new dawn’ for the UK as it departs the EU
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Comment & Opinion
Planters buries Mr Peanut as food brand mascot death toll rises
Top hat-wearing, monocle-clad poshos aren’t quite as cool as they were 104 years ago
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Comment & Opinion
Aldi makes a splash with athletic swap campaign
It’s an Olympic year – so Aldi is making the most of its Team GB sponsorship
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Analysis & Features
10 grocery brands that generated the most buzz in 2019
From Bailey’s to Fever-Tree, the big names in food and drink generated their fair share of chat last year, according to YouGov research
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Comment & Opinion
Daniel Craig opts for Heineken in Bond beer campaign
With new Bond film No Time To Die imminent, Daniel Craig is back
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News
Lidl to give away £10,000 worth of vouchers to celebrate 100th Scotland store
The first 100 customers to shop at a Scottish Lidl from 25 January can claim a ‘goody bag’, one of which per store will contain a £100 voucher
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Comment & Opinion
Young’s Seafood’s ‘Masters of Fish’ make a splash
Young’s Seafood faces a totemic rival when it comes to advertising: Captain Birdseye
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Comment & Opinion
Asda refuses to compromise with bold Veganuary effort
Asda provides proof – if any were needed – that supermarkets are taking Veganuary seriously
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News
Young’s to kick off 2020 with multimillion-pound ad push
The Masters of Fish campaign is designed to appeal to a younger audience and will reach 33 million shoppers, Young’s said
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News
Government urged not to water down obesity plans after ASA report
Health campaigners have accused advertising bosses of ‘spinning’ the new report
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Analysis & Features
Top Campaigns 2019: the ads we loved this year
We’ve seen everything from Mads Mikkelsen on a boat to Duncan from Blue on a stool, and even Delia Smith as a lasagne. Here’s our pick of the best
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Analysis & Features
Top Campaigns: how did M&S top the ad charts this year?
M&S’s new marketing approach is resonating with consumers, with its ads besting other supermarkets this year. How’s it done so?
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Comment & Opinion
Gin brand Aviation gives new life to ‘Peloton Wife’
US exercise brand Peloton blundered into a Kendall Jenner/Pepsi-sized advertising mishap last week
