All Marketing articles
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NewsPrésident takes aim at quality convenience with diced goat’s cheese
The ‘mild and creamy’ Goat’s Cheese Cubes go on sale in Waitrose from 1 April
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News
Boursin adds Inspiration range of spiced soft cheeses
The Bel-owned French cheese brand said the NPD would tap into trends for global cuisine…
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News
Tesco records grocery’s biggest advertising budget of 2019 as Sainsbury’s hikes spend
Meanwhile Morrisons dropped from fourth to seventh after its spend fell by more than 21.2%
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News
Aldi reacts to Tesco’s Price Match marketing with counter-offensive
Aldi has hit back with direct price comparisons in a series of press and social media ads
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News
Accolade Wines backs relaunched Hardys brand with £5m investment
The new campaign is titled ‘Certainty in an Uncertain World’
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News
TV ads for food and drink still dominated by HFSS products finds new research
Nielsen analysis found almost half of all food adverts shown during September 2019 on ITV1, Channel 4, Channel 5 and Sky1
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Comment & Opinion
Aldi ad gives doubting Ann the third degree
Aldi’s new ad kicks off by introducing us to Ann, who we’re immediately told ‘doesn’t like Aldi’
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News
Cooks & Co rolls out new-look ingredients range
The new look has rolled out on its full range of ingredients, which includes antipasti, oils, vinegars, mushrooms and canned foods
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News
Greggs gifts Stormzy ‘Concierge’ card in Twitter stunt
In a publicity stunt for the bakery chain on Twitter, Stormzy today announced his new “Greggs black card”
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Comment & Opinion
Maximum cringe as Walkers’ rap flops
Flavour-explosion food shots intercut with footage of funky youngsters chomping on snacks
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Comment & Opinion
Unilever’s ban on children’s advertising is admirable, but will it make a difference?
The move has generated its fair share of positive PR, but there is already strict regulation around advertising to minors
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News
Molson Coors taps E.fundamentals analytics to help boost online sales
The brewer will receive a “continuous report” on the performance of its beers online
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Comment & Opinion
Why grocers must monetise their media estates to stay competitive
For grocers to thrive over the next few years, they need to focus on new revenue streams to improve profitability, says Matt Lee, MD at Capture
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Comment & Opinion
Weetabix shows its strength with submarine spot
Now January is over, Weetabix is resting its ‘Any-Which-Way-a-Bix’ ads
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News
BrewDog overhauls pack designs and launches ‘Cans for Equity’ eco-push
The craft brewer has rolled out new packs across its entire range of brews
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News
Waitrose plays up product provenance in major new ad campaign
Waitrose said the campaign followed the ‘slow TV’ trend and “lets the quality of the food speak for itself”
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News
British Apples & Pears Brexit PR stunt sees apple named after Greek god of dawn
The ‘Eos’ riffs on Boris Johnson’s promise of a ‘new dawn’ for the UK as it departs the EU
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Comment & Opinion
Planters buries Mr Peanut as food brand mascot death toll rises
Top hat-wearing, monocle-clad poshos aren’t quite as cool as they were 104 years ago
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Comment & Opinion
Aldi makes a splash with athletic swap campaign
It’s an Olympic year – so Aldi is making the most of its Team GB sponsorship
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Analysis & Features
10 grocery brands that generated the most buzz in 2019
From Bailey’s to Fever-Tree, the big names in food and drink generated their fair share of chat last year, according to YouGov research
