Unilever has added a new brand to its beauty & wellbeing portfolio with the acquisition of US-based gummy supplement Grüns.
Hot on the heels of its $66bn food division merger with McCormick, the acquisition marked “another step in optimising Unilever’s portfolio towards premium and high growth spaces”.
Marketed towards health-conscious digital natives, Grüns supplies nutritional gummies containing more than 60 ingredients, including more than 30 organic fruits and vegetables, 21 vitamins and minerals, and 6g of prebiotic fibre. The company was founded just three years ago.
Grüns’ pouches are sold on Amazon and through retail in the US, with listings in Target, Walmart, and Costco among others.
Unilever wellbeing CEO Justin Solheim said he was “thrilled” by the acquisition, which is expected to close later in 2026.
“As a leader and true innovator in the Greens Supplement category, what sets Grüns apart is its focused portfolio of science-backed products that people genuinely enjoy, trust, and consistently use. This combination of efficacy and experience is powerful, and together we see a significant opportunity to scale the brand within our wellbeing business.”
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Grüns founder and CEO Chad Janis said the partnership would enable the brand to step up its offering to customers.
“With Unilever behind us, we can reach more people, move faster, and continue raising the bar on what an enjoyable daily wellness habit can be.”
Terms of the deal were not disclosed.
The acquisition will mark Unilever’s first purchase since it bought US personal care brand Dr Squatch in June 2025.
Since then, the company has announced the sale of its Kate Somerville beauty brand, snack brand Graze to Candy Kittens parent Katjes International, and the divestment of its food division to US spice and sauce specialist McCormick.
The acquisitions and sales are part of a long-term strategy to reshape the group as a “simpler, sharper” business with higher growth and profits. The McCormick deal will leave Unilever with €39bn in annual revenues as a pureplay home and personal care group.
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