All Talking Shop articles
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Comment & OpinionThree ways fmcg businesses can keep a cool head and adapt to change
Identify which shopper trends represent revolution, which represent evolution and which are about continuation, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
Retailers and brands need to understand the new, digitally informed shopper
Spontaneity is out, planning informed by search is in, says Harry Walker, industry head of grocery retail at Google
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Comment & Opinion
What would shopping be like in a world without promotions?
EDLP will put brands and products to the test in a new way, says Matt Lee, MD at Capture
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Comment & Opinion
Walmart’s new subscription service takes the omnichannel fight to Amazon
Walmart has recognised that grocers must have an omnichannel approach to compete, says Tim Mason, CEO of Eagle Eye
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Comment & Opinion
E-commerce growth has been impressive, but don’t leave stores behind
Don’t forget the foundations of grocery shopping and the human attraction to physical experiences, says Matt Lee, MD at Capture
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Comment & Opinion
Empowering resilience: a more proactive approach to health
Consumers are increasingly looking to target specific parts of the physical body, in order to cure the body holistically, says Google’s Harry Walker
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Comment & Opinion
Businesses must act fairly and collaboratively to help our supply chain survive
It’s more important than ever to work collaboratively and adopt a fair mentality, says Matt Lee, MD at Capture
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Comment & Opinion
Give thanks to our remarkable food industry workers
The food industry is full of exceptional people doing exceptional work in these difficult times, says Eagle Eye’s Tim Mason
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Comment & Opinion
Why full-service media agency planning is best for brands and retailers
A one-agency approach means there is less scope for miscommunication and more of a focus on achieving the brand’s objectives, says Matt Lee, MD at Capture
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Comment & Opinion
Marketers have yet to seize the opportunity of ‘through the line’ communication
Retailers and brands are swimming in consumer data, yet struggling to know what to do with it, says Tim Mason, CEO of Eagle Eye
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Comment & Opinion
Don’t ‘take care of number one’ in Brexit planning. Industry must pull together
Retailers, suppliers and trade bodies should work together on contingency planning, says David Sables, CEO of Sentinel Management Consultants
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Comment & Opinion
Customer data is everywhere. Make sure you put it to work
Knowing your customer to serve them better is just one way this decade will be data-driven, says Tim Mason, CEO of Eagle Eye
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Comment & Opinion
What can retailers learn from Tesco’s approach to plant-based?
Tesco successfully offers shoppers value and differentiation, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
How digital can influence shoppers’ specific convenience needs
Shoppers want to be sure of where they can get specific items at the right price, says Google’s Harry Walker
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Comment & Opinion
Proximity marketing offers quick-thinking brands a smarter way to target shoppers
Brands can now make use of geo-targeted digital display ads, location-targeted social media and out-of-home advertising, says Matt Lee, MD at Capture
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Comment & Opinion
Four key challenges for suppliers seeking retailer traction
To get investment and support requires complex thinking across four dimensions, but very simple communication, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
How to support – and benefit from – the online spend of millennials this Christmas
Understanding how millennials differ from other generations is key, says Google’s Harry Walker
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Comment & Opinion
How retailers can optimise digital marketing spend for suppliers
It’s almost 2020, but we’re still in the dark ages when it comes to media estates, says Matt Lee, managing director at Capture
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Comment & Opinion
China’s huge Singles’ Day event shows value of direct digital communications
The use of digital provides a performance marketing element to big events that can be used to measure effectiveness, says Tim Mason
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Comment & Opinion
Good storytelling is crucial for suppliers hoping to engage retailers
Making change happen in stores is easier when suppliers present a problem, an idea and a solution, says Jeremy Garlick, partner at Insight Traction
