All Talking Shop articles
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Comment & OpinionGood storytelling is crucial for suppliers hoping to engage retailers
Making change happen in stores is easier when suppliers present a problem, an idea and a solution, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
How food and drink businesses can meet consumer desire to do good
Consumers are searching veganism, eco-packaging and organic, says Google’s Harry Walker
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Comment & Opinion
What can we learn from the Chinese giants leading the way on data-driven digital strategy?
All companies will need to become tech-driven, says Tim Mason, CEO of Eagle Eye
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Comment & Opinion
Suppliers can get traction with retailers by customising their offer
Range, marketing support and engagement are all vital, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
The future of e-commerce could be in consciously decoupling
Headless commerce can help marketers be more innovative and agile, says Rita Harnett, e-commerce partner of Wavemaker
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Comment & Opinion
Voice technology has to evolve before it can revolutionise shopping
There are several frictions voice tech needs to overcome to change shopping habits – not least becoming more convenient, says Capture’s Matt Lee
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Comment & Opinion
Customers are demanding - so meet their needs with your digital experience
Regular auditing of your online offering will help you pinpoint areas for improvement, says Harry Walker of Google
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Comment & Opinion
How Nike and Alibaba are adding value with data-driven experiences
Alibaba, Nike and Dixons Carphone have a competitive edge with recent data-driven innovations, says Tim Mason, CEO of Eagle Eye
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Comment & Opinion
Five questions retailers should ask themselves about mobile commerce
There’s a lucrative opportunity for retailers who get mobile right, says Google’s Harry Walker
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Comment & Opinion
Stella’s weather-targeted ads prove programmatic is a no-brainer for brands
Stella Cidre saw a huge sales uplift from weather-targeted ads – but it’s about more than just hot summers, says Matt Lee
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Comment & Opinion
What retailers could learn from Facebook’s culture and practices
Facebook takes risks and embraces new approaches, says Miya Knights, head of industry insight at Eagle Eye
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Comment & Opinion
Five ways brands can wean themselves off promotions
Promotions are essential, but some brands are hopelessly addicted says Insight Traction’s Jeremy Garlick
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Comment & Opinion
How the big four supermarkets are helping save the British high streets
Broader offerings are attracting new shoppers, says Matt Lee, managing director at Capture
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Comment & Opinion
Inside Amazon’s Go store in New York
Amazon Go’s bricks-and-mortar store is brilliant and poor at the same time, says Eagle Eye CEO Tim Mason after visiting a Go store in New York
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Comment & Opinion
Better AND cheaper: Aldi’s Local offering is a real threat in convenience
The Balham store offers a pleasant shopping experience, comparable with the newer Co-ops
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Comment & Opinion
Rapid grocery delivery: how compelling is the business case really?
Is there enough demand to justify the high level of investment in rapid grocery delivery, asks Google’s Harry Walker
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Comment & Opinion
How fmcg brands can use influencer marketing to their advantage
Facebook and Instagram have embraced shopper media – fmcg brands can use them to influence purchase intent, says Matt Lee, managing director at Capture
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Comment & Opinion
Metcash's new Fresh Pantry format shows the power of 'will plus skill'
The new Australian format recognises price alone is not enough to win consumers’ trust, says Tim Mason, CEO of Eagle Eye
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Comment & Opinion
Why Sainsbury's remains compelling despite Asda merger failure
Yes, the Asda deal failed. But Sainsbury’s is a success story across quality, pricing and more, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
How Sarson's and Babybel have used video to build their customer base
Engaging with Gen Z shoppers should be a key focus for businesses, says Google’s Harry Walker
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