Archive of all promotional videos
Most recent first...
-
Promotional VideosHow retailers zoom in on success with in-store AI cameras
Using AI cameras to identify gaps in shelves allows retailers to streamline operations, frees up staff to focus on customers and can help cut waste. Morrisons managers discuss how this technology has been a ‘game-changer’ to the retail business.
-
Promotional VideosWhat’s driving the next-gen nicotine category
As cigarette sales decline, smoke-free formats are reshaping the category. Watch this video to find out how retailers can tap into this fast-growing market and meet evolving consumer demand.
-
Promotional VideosWhat’s driving the rapid growth of energy drinks
Energy drinks are no longer a niche segement, they’re driving growth across soft drinks. Watch this video to discover how innovation and shifting shopper habits are reshaping their role in-store.
-
Promotional VideosHow the coffee category is delivering real growth opportunity for retailers
With tastes evolving and demand for café-style experiences at home on the rise, how can retailers and brands work together to keep coffee shoppers engaged and drive category growth?
-
Promotional VideosHow heritage cereal brands reconnect with modern consumers
Faced with consumers forgetting what makes their breakfast cereal special, Weetabix successfully realigned its media strategy through consumer research, resulting in significant improvements in brand health metrics and consumption.
-
Promotional VideosHow premiumisation is fueling the alcohol-ready-to-drink category
The alcohol ready-to-drink category is experiencing phenomenal growth, now worth £630m in the UK. In this video, we speak to industry experts to dig into the trends and consumer behaviours that are driving this category
-
Promotional VideosKids’ snacking: Where health meets fun
How can pack lunchboxes and snacks satisfy parents’ nutritional concerns while exciting kids? In this video we share industry insights from Bel UK on how parents can balance health and fun when it comes to kids’ snacking.
-
Promotional VideosHow retailers and brands can reignite the yoghurt category
With sales of children’s yoghurts lagging and dietary deficiencies growing, how can brands and retailers work together to address misconceptions and help consumers fall back in love with kids’ yoghurts?
-
Promotional VideosFrom bars to shakes: how Grenade is leading the charge in protein
The protein bar market is evolving fast and Grenade is driving it forward. Hear how the brand plans to stay at the forefront of the market and help retailers boost sales.
-
Promotional VideosCoca-Cola at 125: What you don’t know about its journey to GB
Discover the secrets behind 125 years of success in Britain and how Coca-Cola is celebrating its journey from a US soda fountain to a world-leading brand.
-
Promotional VideosWhy kombucha is set to take a starring role in the soft drinks fixture
Discover the role health and wellness is playing within the adult soft drinks category and why kombucha offers an untapped growth opportunity for UK retailers.
-
Promotional VideosHow to win the 'treat occasion' all year round
Watch this video to get the inside story on how Baileys has evolved to become a year-round indulgence, transcending the alcohol aisle and driving growth through innovation, new partnerships and cross-category opportunities.
-
Promotional VideosWhy agility and speed are vital to compete effectively in the modern fmcg arena
United Food Brands CEO Richard Reeves explains how his energetic and entrepreneurial business is using agile tactics to drive performance across some core fmcg categories.
-
Promotional VideosSoft drinks: why innovation is in the driving seat
What’s the story of soft drinks in 2024? Discover what’s been fuelling their continued growth and how major brand players are using their knowhow to tap into key opportunities.
-
Promotional VideosHow to elevate brand presence in the trending biscuit category
The biscuit market is evolving, as consumers crave new flavours and indulge in biscuits across new occasions. In this video, McVitie’s discusses the strategies helping the brand stand out from the crowd.
-
Promotional VideosWhy nicotine pouches are the way forward in the next-gen tobacco category
As the nicotine pouch category gains pace, retailers have a unique opportunity to responsibly shape its growth. Watch this video to find out the role it could play in a smoke-free future.
-
Promotional VideosConfectionery unwrapped: the expert scoop on the trends shaping the sector
Perfetti Van Melle explore the secrets to confectionery success in their latest video
-
Promotional VideosHow porridge is powering up consumers’ love for breakfast
What’s fuelling the day for Brits in the breakfast category? Divesh Parmar, general manager, Quaker Oats UK, outlines the latest trends and how to capitalise on them
-
Promotional VideosUnlocking consumer choices within beers, wines & spirits (BWS)
The market data experts at NielsenIQ explain the best retail strategies for alcoholic beverages as cost-of-living pressures continue to open up home occasions for beer, wine and spirits (BWS).
-
Promotional VideosHealthier snacking: The latest trends in protein consumption
The protein bar category continues to evolve. In this video we uncover what’s driving its expansion, who’s taking advantage of the growing demand and how retailers can capitalise on this opportunity, too.