With just 4% of UK adults meeting their fibre needs, health has moved from niche shopper mission to one of the biggest growth drivers across dairy and plant-based. Protein and gut health are the standout forces in yoghurt, and the line between dairy and plant-based is blurring — eight in 10 plant-based shoppers also buy dairy.
Here, Danone category and commercial planning leads Natalie Carnachan and Tom Kerr — heading up dairy and plant-based respectively — discuss how protein, kefir and functional formats are transforming the category, and reveal where the next growth opportunities lie, from snacking and cooking to emerging benefits such as skin health and emotional wellbeing.
Watch now.
Danone North Europe is a top 10 branded food and beverage manufacturer. Danone’s family of market-leading food and drink products supports the health of millions of consumers and patients throughout all stages of their lives. It is home to household names that span across the dairy, plant-based and water industries, including Actimel, Activia, Alpro, evian, Volvic and Harrogate Spring Water. Danone is also a leading provider of specialised early-life nutrition through its Aptamil and Cow & Gate brands and medical nutrition products and services through its Nutricia brand. In the UK and Ireland, millions of people are eating or drinking one of Danone’s products every day.
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