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And yet this from Mintel:
A recent report by the European Food Information Council (EUFIC) published in January 2012 Fruit and vegetable consumption in Europe – do Europeans get enough?, has revealed that most consumers fail to reach fresh produce intake levels (excluding juices) recommended by the World Health Organization (WHO) of 400g per day.
The review found that fruit and vegetable intake varied between European regions, age groups and socio-economic blocks and placed UK consumers at the bottom end of the scale (258g compared to a European average of 386g).

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