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The advertising for Wing - Co feature the now ubiquitous Brick lane Hipster bearded geezer ( YAWN )wearing an enormous fur coat ( don't tell P.E.T.A ) and improbably carrying a full size tiger on his shoulders. Mildly funny on first showing but enough to succeed in promoting what is essentially an overpriced chocolate milkshake? Possibly, it's a mad marketing driven world...

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