● Overall grocery take-home sales in Scotland have returned to growth in both value and volume terms as a result of increased sales frequency and population growth.
● Fresh meat is one exception to the positive picture, with value sales falling as a result of lower average selling prices.
● Alcohol still accounts for the majority of spend but fruit, veg and salads have increased their share of spend as well, passing the £1bn mark.
● This growth gains significance in light of the 67% of Scots who now say they’re trying to lead a healthy lifestyle.
TAKE HOME SHARE | ||||
---|---|---|---|---|
TOTAL | ||||
Value this year (£m) | % y-o-y | Volume this year packs | % y-o-y | |
Alcohol | 1,385.2 | 3.4 | 2,409.6 | 2.8 |
Fruit+Veg+Salads | 1,005.7 | 5.3 | 9,743.6 | 8.1 |
Chilled Convenience | 961.3 | 6.2 | 5,768.0 | 5.2 |
Dairy Products | 947.9 | 3.1 | 7,837.6 | 4.5 |
Fresh Meat | 564.6 | -0.9 | 2,077.1 | 3.9 |
Ambient Bakery Products | 514.2 | 2.3 | 5,414.3 | 1.8 |
Take Home Soft Drinks | 380.6 | 1.8 | 3,550.5 | 3.6 |
Take Home Confectionery | 375.0 | 5.1 | 3,436.8 | 2.1 |
Fresh Poultry+Game | 288.1 | 3.4 | 910.3 | 7.6 |
Frozen Prepared Foods | 285.4 | -0.3 | 1,952.3 | -1.0 |
Biscuits | 275.1 | 2.2 | 2,835.9 | 2.3 |
Take Home Savouries | 212.1 | -0.4 | 1,930.0 | 1.8 |
Canned Goods | 206.6 | -4.3 | 2,800.6 | -2.3 |
Savoury Home Cooking | 189.7 | 0.8 | 1,684.2 | 0.4 |
Hot Beverages | 180.5 | 4.1 | 791.8 | 2.3 |
Total | 8,750.2 | 2.9 | 6,021.9 | 3.4 |
Source: Amanda Brown/Kantar Worldpanel