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Kantar Petcare 2017
TAKE HOME SALES     
52 w/e 18 June 2017        
         
  Value this year (£m)  % y-o-y Volume this year kg (m)  % y-o-y
 Total Cat   1,345.7 -4.2 478.6 -6.0
  Cat Wet   966.1 -3.8 379.3 -6.4
   Wet Cat MS   88.4 -20.5 79.5 -21.1
   Wet Cat SS 877.7 -1.7 299.8 -1.6
  Dry Cat   234.7 -2.7 87.7 -3.2
  Cat Treats & Drinks   144.9 -8.7 11.6 -10.9
 Total Dog   1,019.0 -3.8 501.8 -6.8
   Dry Dog CDDF   256.7 -12.6 184.4 -11.2
   Dry Dog Mixer   10.0 -15.1 11.2 -17.8
   Wet Dog   366.6 -0.3 238.5 -4.0
  Dog BTC   385.8 -0.1 67.7 -1.2
Total Pet  2,364.7 -4.0 980.4 -6.4
         
RETAIL SHARE        
         
  Trading VALUE  
Retailers grocery value share category value share  category % y-o-y  
Tesco   25.1 24.2 -4.3  
Sainsbury's   14.0 12.3 -5.4  
Asda   13.1 13.4 -5.0  
 Morrisons   9.9 10.2 5.2  
 Total Co-Op Grocers   5.1 5.1 -3.8  
Waitrose   4.9 3.5 12.9  
Iceland   2.2 0.8 33.3  
 Wilkinson   0.7 3.5 6.1  
 Aldi   5.6 3.1 14.8  
 Lidl   4.2 1.7 6.2  
Discount Variety (exc I&W)   2.2 5.3 10.4  
Pet Specialists (exc PAH)   0.1 11.6 -0.9  

Since falling into decline in early 2016, the petfood market has lost £99m over the last year, falling to a value of £2.36bn. The catfood sector has been hit by the 3.8% decline in wet catfood, which had been in long-term growth until mid-2016. Dogfood’s decline is mostly caused by the 12.6% fall of complete dry dogfood, which shoppers are buying less often.
Similarly, shoppers are buying catfood less frequently without purchasing enough extra volume each trip to compensate.
The petfood market has seen consistent price increases over the past year (with the exception of complete dry dogfood) as retailers continue to deprioritise promotions. Sales on promotion have fallen by 7.1% compared with last year while non-promotional sales only fell 2.1%. This, as well as cost price increases being pushed through by manufacturers, is causing upward pressure on prices.

 

Adam Dobson, Kantar Worldpanel