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| TOP 10 | E-cigarettes | Sales | ||||
|---|---|---|---|---|---|---|
| £m | change (£m) | change (%) | ||||
| TOTAL CATEGORY | 164.1 | -7.7 | -4.5% | |||
| Total volume change | 5.7% | TOTAL OWN LABEL | 0.5 | 0.4 | 279.5% | |
| 1 | 1 | 10 Motives | 10 Motives | 32.9 | 1.0 | 3.0% |
| 2 | 2 | Skycig | Blu | 20.3 | -4.5 | -18.0% |
| 3 | 4 | Logic | Logic | 18.2 | 0.3 | 1.6% |
| 4 | 6 | C N Creative | Vype | 16.8 | 3.7 | 28.7% |
| 5 | 3 | Nicocig | Nicocig | 14.4 | -5.9 | -29.2% |
| 6 | 7 | 10 Motives | Cirro | 14.2 | 2.3 | 19.7% |
| 7 | 5 | Nicocig | Vivid | 10.1 | -4.4 | -30.2% |
| 8 | 8 | Multicig | Mv | 8.8 | -1.5 | -15.0% |
| 9 | 9 | Ok | 5.6 | 0.2 | 4.2% | |
| 10 | 11 | Liberty Flights | Liberty Flights | 4.5 | 1.5 | 52.4% |