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2016 vs 2017
2016 vs 2017      
  Asda Co-op Morrisons Sainsbury's Tesco Waitrose
Number of offers in 2017 31330 10722 28097 33745 29132 16795
Number of offers in 2016 31449 10735 30290 38634 30616 17032
% change 2017 vs 2016 -0.38% -0.12% -7.24% -12.65% -4.85% -1.39%
Average start price (£) per UNIT £2.46 £2.76 £2.96 £3.50 £3.20 £4.29
Typical Average TOTAL £ saving £1.26 £1.43 £1.54 £1.37 £1.46 £1.95
Typical Average TOTAL % saving 28.1% 33.9% 32.8% 27.7% 31.0% 30.5%
Average % saving 2016 28.9% 34.3% 32.8% 28.2% 32.5% 31.5%
% savings change 2017 vs 2016 -2.93% -1.30% 0.03% -1.98% -4.60% -3.23%
 Brand:own-label ratio 2017 91:9 73:27 89:11 79:21 85:15 87:13
Ratio 2016 90:10 70:30 90:10 80:20 84:16 87:13
Average % saving (branded) 28.9% 35.7% 33.4% 28.5% 31.7% 30.4%
Average % saving (o/l) 19.7% 28.9% 27.9% 24.5% 27.0% 30.6%