Fairtrade Category Snapshot
   
TOTAL     
  Value this year (£m)  % y-o-y
Take Home Confectionery 250.9 13.4
Fruit+Veg+Salads   195.5 5
Hot Beverages   172.2 -3
Alcohol   86.9 26.9
Frozen Confectionery   43.9 68.2
Sweet Home Cooking   36.3 -1.4
Chilled Drinks   13.7 30.5
Biscuits   10.1 -53
     
     
     
Total 809.5 8.1
     
     
  Value this year (£m)  
Branded total  422.6  
Own label total 316.8  

Take-home confectionery continues to dominate the Fairtrade market with 31% of the total share and shoppers spending almost an additional £30m on it this year.

Fruit, veg and salads are also increasing sales, accounting for 38.6% share of own label.

Ice cream and chilled drinks have been bolstered by new launches from Starbucks and Ben & Jerry’s.

The expansion of the Co-op Fairtrade wine range has helped to push up sales of Fairtrade alcohol.

Source: Kantar, 52 w/e 8 October 2017