Tesco
Range: Tesco Finest | Launched: 1998 | No. of SKUs now: 900 | How has it evolved? From being the first retailer to launch a top-tier own brand range in 1998 Tesco has consistently tweaked and evolved its Finest range. For the 20th anniversary it’s moved back to the silver packaging of old (which was dropped in 2013, when it was more focused on provenance), while new product developments include single-serve pizza, specialist wines, 32-day dry aged Aberdeen angus steak, Square ready meals, and two new coffee pods to reflect changing customer needs.