Close menu
Top Products 2018 Oral Care
Top 5 Toothpaste     
        £m change (m) change (%)
    Total volume change -1.8% Total category 425.4 1.5 0.4%
    Total own label 8.5 2.2 35.1%
1 1 Colgate Colgate-Palmolive 193.9 -2.5 -1.3%
2 2 Sensodyne GSK 94.8 1.7 1.9%
3 3 Oral-B P&G 61.7 2.9 4.9%
4 4 Aquafresh GSK 23.3 -3.3 -12.5%
5 5 Arm & Hammer Church & Dwight 9.0 -0.8 -8.6%
             
             
Top 5 Toothbrushes          
        £m change (m) change (%)
    Total volume change -5.9% Total category 301.6 -13.5 -4.3%
    Total own label 18.2 0.4 2.5%
1 1 Oral-B P&G 178.4 -4.5 -2.5%
2 2 Colgate Colgate 53.6 -6.7 -11.1%
3 3 Aquafresh GSK 7.4 -0.7 -8.3%
4 6 Wisdom Jordan 5.6 0.4 8.2%
5 5 Sensodyne GSK 5.4 -0.6 -10.2%
             
             
Top 5 Mouthwash          
        £m change (m) change (%)
    Total volume change -5.9% Total category 133.8 -10.6 -7.3%
    Total own label 6.7 -0.3 -4.6%
1 1 Listerine Johnson & Johnson 67.4 -6.1 -8.3%
2 2 Colgate Colgate 26.0 -0.6 -2.4%
3 3 Corsodyl Glaxosmithkline 13.4 0.0 -0.1%
4 5 CB12 Meda 4.4 -0.3 -5.4%
5 6 Dentyl Active Dendron 3.7 -0.9 -19.3%

Nielsen, 52 w/e 8 September 2018