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Top Products 2018 Cakes
Top 20 Cakes     
        £m change (m) change (%)
    Total volume change 0.2% Total category 1139.9 25.0 2.2%
    Total own label 636.4 27.5 4.5%
1 1 Mr Kipling Premier Foods 152.8 1.2 0.8%
2 2 Cadbury Premier Foods 76.7 -6.3 -7.6%
3 3 Mcvities Pladis  35.7 -2.1 -5.5%
4 4 Soreen Samworth Brothers 35.1 0.2 0.5%
5 5 Thorntons Finsbury Foods 21.6 -3.4 -13.5%
6 6 Mrs Crimble's Stilleto Foods 8.9 -0.5 -5.3%
7 8 Bonne Maman Andros 8.6 1.2 16.3%
8 9 Graze Graze 7.7 1.0 14.8%
9 11 Regal Regal Foods 6.0 1.2 25.8%
10 45 Mary Berry Finsbury Foods 6.0 5.5 1053.6%
11 10 Balconi Cakes Balconi 4.4 -1.1 -20.3%
12 12 Galaxy Pladis Uk 4.3 0.1 1.5%
13 15 Tan Y Castell Cakes Tan Y Castell 3.7 0.5 16.4%
14 16 Bobbys Bobbys Foods 3.4 0.2 5.6%
15 13 Happy Shopper Booker Belmont 3.2 -0.1 -2.7%
16 20 Emoji Finsbury Foods 2.7 0.3 12.4%
17 19 Cabico Cakes Cabico 2.5 0.1 2.0%
18 21 Just Love Just Love Food Company 2.5 0.5 22.5%
19 16 Emma's Emma's Country Cakes 2.2 -0.5 -19.3%
20 24 Lazy Day Lazy Day Foods 2.2 0.5 28.1%

Nielsen, 52 w/e 8 September 2018