The internet effect: how online has hit newstrade sales
Net circulation of newstrade over the past decade         
                         
    2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Net average circulation 22.6m 21.5m 20.2m 18.0m 17.0m 15.6m 14.3m 13.3m 12.4m 11.2m 10.1m
% change yoy -6.6% -4.9% -6% -10.9% -5.6% -8.2% -8.3% -7% -6.8% -9.7% -9.8%
                         
                         
Source: ABC, data taken between August and January of each year              

This five-monthly data shows just how much the internet has affected the circulation of daily and Sunday newspapers over the past decade.


Since 2008-09, the combined circulation of both has more than halved as consumers turn to free online news.


Go back to 2000, when broadband arrived in the UK, and you’ll see an even more dramatic decline in numbers.


In January 2000, the average total circulation of daily newspapers stood at 13.4 million, and Sunday papers at 14.9 million, according to ABC. That makes a combined total of 28.3 million.


Since then, even more disruptive technology has made its mark. Most notably, the iPhone made its UK debut in 2007. That paved the way for free news apps such as the Mail Online app, which was released in 2011. That effect was compounded by the UK launch of the iPad in 2010, which made it easier to read longer-form articles on the go.


Amid all these technological advancements, newspapers have suffered circulation declines of as much as 10% per year over the past decade.


Today, daily newspaper sales stand at 5.3 million and Sunday papers at 4.7 million, making a combined total of just over 10 million. That’s a 64% drop on 2000 levels, and a 55% drop on 2009 levels.


Magazines haven’t fared any better. In 2000, 64.2 million consumer magazines were being sold every month. According to ABC, that number has plunged to 25.6 million almost 20 years later, which represents a hefty 60% drop to sales.