Joel Kaye

Focus On Cereals: Shoppers visiting fixture more often

2010-01-23T00:00:00

The cereals market has grown by 6.2% to £1.5bn in the last year, with volume up 2.4%. The category is dominated by ready-to-eat with market value share at 91.5%. Own label has increased share to 23.2%, with growth at 13.5%. Branded has grown 4.1%,...