German wines bid to dispel '70s image

Efforts to reinvigorate the market for German wines in the UK are continuing with a new advertising campaign. The advertisements will appear in retailers' magazines and on the London Under-ground next week, and feature the strapline If you think you know German wine, drink again'. Nicky Forrest, director of Wines of Germany, which is spearheading the campaign, said: "This underpins the generic campaign and tackles consumer prejudice that all German wine is sweet and cheap. Germany has come a long way since the 1970s." The new campaign features two catchlines: He's come a long way since the '70s. So have German wines' and She's not as sweet as she used to be. Neither are German wines'. {{DRINKS }}