Morrisons boss Dalton Philips has outlined his strategy for the retailer, which announced a 1.6% fall in like-for-like sales in its half-year results today.
In the video above, Philips sheds more light on Morrisons’ online service, due to start at the beginning of next year, saying it will offer multi-device access, one-hour delivery slots, driver tracking, and easy-to-import shopping lists. “It’s going to be the very best food online proposition out there,” he says.
On Morrisons’ investments, he adds: “We are choosing to focus our investment strategy on our growth areas of convenience and online. The market we can reach through these channels will 40% bigger whilst requiring less up-front investment.
“The future of Morrisons is no longer in building larger and larger supermarkets. The way people shop today is really changing,” he adds.