Booker’s symbol fascia Premier has launched ‘Mega Deal’ to help indies lure shoppers away from the mults.

The Mega Deal will be “an amazing market-leading promotion” changing every four weeks, Booker said. The first is an 850g box of Persil for £1.40, which is currently £3.59 in Tesco, Asda, Waitrose and Ocado, and £3.19 in Sainsbury’s.

The deal will be advertised in The Sun as part of Booker’s plans to shout about promotions in Premier stores.

The C&C giant also relaunched its Premier scratchcard this week with a promotion that it claims is its biggest yet, with a one-in-two chance of winning. It runs until 21 February.