Sir, It’s no surprise that the new study by the Carbon Trust issued on 22 June found almost two thirds of consumers were more likely to buy a product if action was being taken to reduce its carbon footprint. About 70% of consumers want businesses to help them make more informed environmental
choices and 58% valued companies that were reducing carbon emissions. But what’s really noticeable from a communications point of view is that despite the importance of the issue to consumers and the reputations of brands, only 12% of respondents feel firms are doing enough to tackle
climate change. 

There is a real opportunity here, particularly for food and drinks brands to gain a competitive advantage, especially if they communicate their achievements effectively through PR and advertising. 

Michael Bennett, MD, Pelican PR