‘Ethical’ cola business Qibla-Cola, which gave 10% of its profits to charity, has gone out of business after hitting financial difficulties.
The Derby-based producer has ceased trading and has been put in the hands of receivers. It had aimed to capitalise on what it perceived as a thirst for a non-American cola on the part of Muslims.
It was launched in 2003 by Derby businessmen Zafir Iqbal and Zahida Parveen.
Long-term sales were less impressive than had been hoped although early successes had included breaking into the Canadian, Norwegian and Dutch markets and later the gaining of export contracts with Bangladesh and Pakistan.