From Ehrmanns. The newest addition to the Blue Nun range which is backed by a £1.5m budget Abv: 11% Price: £3.99 TARGET CONSUMER Rachel Tripp, aged 33, is a full-time mother who lives in Twickenham, Middlesex I'd never buy Blue Nun because of its reputation, which is cheap and naff. I can tell this is a redesign, so I might look at it, but I would never buy it because I think it would be too risky. The label is more stylish and it has a cleaner design, but the nun is still old fashioned looking. Basically, it has a big image problem to overcome. The colour of the wine is pale yellow and it smells sweet, fruity and a bit soapy. It also tastes quite sweet and fruity, a bit limey, and it's got a funny aftertaste. It's not very alcoholic and you don't get a quality kick from it. It tastes like a cheap wine and it's not very nice. If I was offered it at a party I'd either decline politely or lose the glass somewhere. Rating out of 25 ­ 12 Sally Easton Master of Wine and wine buyer for Berry Brothers and Rudd This has a medium deep lemon colour and a fragrant nose with lemon citrus and apple notes, typical of the Riesling grape. The palate shows soft, round apple and citrus fruits with a faint spritz on the tongue. It is fruity, dry and well balanced with fresh acidity and an attractive mouthfeel and fresh finish. This is made in a clean, "international" style and the result is a good value wine which also shows clear varietal definition given its competitive price point of £3.99. It is a fair match for many of the wines available at this price. Combined with strong marketing support this relaunch should do well. Rating out of 25 ­ 21 Graham Shearsby Board creative director, graphics, at Design Bridge Sadly, this latest introduction is about as relevant as relaunching the Austin Princess Van den Plas. I'm glad things in the Blue Nun camp have moved on so drastically since the golden years of the late '70s when the likes of Don Cortez and Hirondelle were the only wines available. I'm sure there is still a loyal contingent who drink the Nun behind closed curtains in the leafy suburbs. But for the mass market this will surely be steeped in Basil Fawlty-esque negative nostalgia that even the Kenderman's lookalike re-packaging cannot overcome. Rating out of 25 ­ 5 Steve Mayes Category controller at Landmark "What's the point of this then? It's hardly the catalyst to spark a German wine revolution. It's dull ­ a tired old brand, a tired old design at a relatively expensive pricepoint taking all the middle-of-the-road characteristics from a fantastic grape variety and leaving the best bits behind. No doubt this will appeal to lovers of the original Blue Nun but they are disappearing rapido! However, old brand revivals are working well (just look at Black Tower) and anything that improves German wine sales is to be applauded. Would probably list this if the support was good enough and the margins were OK. Rating out of 25 ­ 12 Total score out of 100 ­ 50 {{DRINKS }}