Unitas Wholesale has launched a quarterly charity donation scheme that will benefit good causes to the tune of £2,000 a year.
It will see one wholesale member being awarded £500 to donate to a charity of their choice each quarter.
The recipient will be determined by its participation in the buying group’s Picture Portal incentive scheme, which is used to demonstrate to suppliers how well promotional materials are being utilised in depots.
United Wholesale Grocers has chosen Royston Youth Action to receive the first donation. The charity provides social, physical and emotional support to more than 300 children in the Greater Glasgow area.
A £100 Amazon gift card was also given to UWG check out manager Jasmail Singh who is responsible for uploadsing the Picture Portal imagery.
for consistently submitting images of off-shelf displays featuring Unitas’ ‘mega deal plus’ promotions.
“It’s fantastic that we are able to make this charity donation on behalf of our member United Grocers as a reward for the excellent support they have demonstrated in promotional execution in depot, all part of the Unitas More 4 More initiative,” said Unitas retail director John Kinney.