What’s hot?

“The chocolate category is really buoyant at the moment. We’re seeing growth across all areas. One growth driver is innovation. We’ve seen some really sophisticated innovation, particularly in dark chocolate, which is exceeding expectations in tablets but also in singles as well.”

What’s not?

”Chocolate is the ultimate treat and when it comes to a treat, taste is the most important thing. Anything that compromises on taste, regardless of any claim or product benefit, is not likely to stay in market for a long time.”

What’s next? 

“Bringing health and wellbeing into chocolate. Expect more less sugar options, expect more portion control and then also how we deliver that content so I would expect to see more personalisation, more purpose and more engaging content for consumers.”

What’s new? Five shareable dark chocolate products


The Award-Winning Selection – Booja-Booja

Rsp: £9.99/184g

Launch date: December 2019

This ornate gift box is filled with a selection of Booja-Booja’s handmade, dairy-free chocolate truffles. All organic, it inlcudes five of the brand’s most popular flavours: Rhubard & Vanilla Fool, Hazelnut Crunch, Almond Salted, Stem Ginger and Around Midnight Espresso. Available in Holland & Barrett and independent retailers. 


Belgian Chocolate Bars – Guylian

Rsp: £2.00/4x25g

Launch date: September 2019

Keeping on top of portion control, Belgian chocolatier Guylian has launched an individually wrapped chocolate bar range in a resealable pack. The range features classic flavours including Hazelnut and Salted Caramel, as well as two new dark chocolate lines: Premium Dark 72% and Intense Dark 84%, which featues reduced sugar content and stevia-based sweetener. The range is available in Ocado. 

Raw Halo

Dark & Raspberry – Raw Halo

Rsp: £2.99/70g

Launch date: September 2019

Dark 76% raw chocolate infused with a raspberry flavour and freeze-dried raspberry pieces.

Bournville Buttons copy

Bournvile Giant Buttons – Cadbury

Rsp: £1.99/110g

Launch date: March 2019

The first sharing bag product from Bournville in it’s 111-year history, these buttons are made with a minimum of 35% cocoa solids and a ”distinctly chocolatey Bournville taste”, according to the brand.