Broadland Wineries is eyeing a new brand called French Anarchy.
The supplier has applied to register the name with the Intellectual Property Office.
French Anarchy was “one of many innovative concepts Broadland is hoping to bring to market” said a spokeswoman for the business. “It is early days yet, but it should come to market over the next year.”
Broadland topped up its range last week with a selection of Birds Eye View Australian wines, which are targeted specifically at the off-trade.