New Product Development

Has Coke’s new trio got the A to Z of successful NPD?

By 2018-02-02T10:45:00

CCEP Trio

Coke is pushing hard to diversify its portfolio into on-trend lines. Will Fuze Tea, Honest Coffee and AdeZ prove spot on for the UK?

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW