Danone has extended its Shape brand into the chilled desserts category with the launch of Shape Delights, a new range of low-fat desserts.
The desserts (rsp: £1.58 for a four-pack) come in three variants velvety chocolate, smooth caramel and creamy white chocolate and contain 109 calories per 110g pot.
A first batch went into Tesco last week, and the product will be rolled out across the other multiples from the beginning of October. The launch is supported by a £1.1m TV advertising campaign.
The desserts (rsp: £1.58 for a four-pack) come in three variants velvety chocolate, smooth caramel and creamy white chocolate and contain 109 calories per 110g pot.
A first batch went into Tesco last week, and the product will be rolled out across the other multiples from the beginning of October. The launch is supported by a £1.1m TV advertising campaign.
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