Bursting Bugs appeared in bigger bags this week, and crawled back on to TV as part of a £4.5m ad campaign to support the Nestlé Rowntree brand. The ad campaign also highlights Fruit Pastilles, Fruit Gums, Tooty Fruities and Body Parts as episodes in a boy's search for the mythical Rowntree. Sales communication manager Graham Walker said Bursting Bugs were a big hit with kids. "They just love the gory guts' that pour out," he added. {{MARKETING - P&P }}

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