All Marketing articles
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NewsYoplait expands Yop range with Mango Pineapple variant
The flavour joins Strawberry and Raspberry and offers a ‘unique tropical fruit proposition’ to the dairy drinks category
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NewsArgos challenges toy-only perception in Christmas advert 2025
Argos has brought back mascots Connie and Trevor, joined by actor and comedian Simon Bird, reminding shoppers it offers more than toys
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NewsCo-op rolls out 1,000th front-of-store digital screen
The milestone gives Co-op ‘one of the largest digital advertising screen footprints of any UK grocery retailer’, it said
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NewsMorrisons celebrates farmers and suppliers in Christmas advert 2025
Morrisons is celebrating the farmers, bakers and food makers behind its festive range in its new Christmas campaign
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NewsBoots goes full fairytale for Christmas advert 2025
Boots’ Christmas ad stars a modern twist on Puss in Boots in a film that brings festive fairytale magic to the British high street
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NewsLidl swaps products for people in reflective Christmas ad 2025
Lidl has launched its 2025 Christmas campaign with a reflective advert told through the eyes of a young girl exploring what makes the festive season special
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NewsM&S brings back Dawn French fairy and Tom Kerridge for Christmas ad 2025
M&S has brought back its much-loved Fairy character for another dose of festive magic – this time set in a Christmas Eve traffic jam
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NewsJarlsberg teams up with The Devil Wears Prada musical
Jarlsberg has become the official cheese and sponsor of the musical, which has extended its run until 26 September 2026
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NewsAldi teases return of Kevin the Carrot in Love Actually-inspired Christmas ad 2025
Aldi has dropped a 10-second teaser confirming the return of its much-loved Christmas character Kevin the Carrot
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NewsThe BFG returns in Sainsbury’s Christmas advert 2025
The ad launches alongside a new range of BFG-inspired food, home, clothing and gifting items
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NewsAsda converts Grinch with low prices in Dr Seuss-inspired Christmas advert 2025
‘We didn’t want to do was to take a holiday from our strategy at Christmas’ Asda marketing VP Adam Zavalis told The Grocer
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Comment & OpinionRowdy rap trio bring the noise for KP nuts
The ‘Woodland Clan’ – an obnoxiously dressed, irritatingly loud squirrel, badger and hedgehog – spit rhymes about the couple and the KP treats they’re enjoying
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Analysis & FeaturesDoes Tesco’s AI ad platform spell the end for agencies?
Brands can use Tesco’s Media Creative Studio to generate adverts
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NewsSampling most effective in-store campaign for boosting sales, analysis shows
Analysis finds sampling campaigns saw sales of the product increase by 95.2% on average
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NewsHeineken confirms end to Champions League partnership
Heineken has been UEFA’s official beer partner since the 1990s
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NewsIceland Foods fails in bid to trademark ‘iconic’ King Prawn Ring
In September 2024, the supermarket specifically warned Aldi, Tesco, Asda, and Lidl that its lawyers were ‘more than ready’ to act should they launch their own ‘pretender’ versions of its King Prawn Ring over Christmas
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NewsAlbert Bartlett unveils Andy Murray TV ad campaign
The tennis legend fronts the ‘Bring Out Your Best Side’ campaign which launched last night on ITV
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Comment & OpinionWhat’s in a name? Why Westons ditched perry tag to win over younger cider drinkers
The Herefordshire cidermaker says nobody knows what the term ‘perry’ means. But should it not be its job to educate them?
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Comment & OpinionAsahi Super Dry burnishes super cool image
A Japanese couple buy a bottle of Asahi at a convenience store, telling the cashier they ‘seek what is unique’
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NewsRed Tractor launches celebrity partnership with TV’s Angellica Bell
Former children’s TV presenter Bell has joined forces with Red Tractor, and it hopes she can help drive consumer awareness of the scheme