All Marketing articles
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NewsOver one in 10 alcohol ads ‘could break rules’ by featuring under-25s, ASA study finds
The CAP Code states that no one who is, or seems to be, under the age of 25 should be featured in alcohol or gambling advertising
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NewsCaterforce unveils refreshed brand identity
The new logo will be introduced across the foodservice buying group’s communications and platforms over the coming weeks
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Promotional FeaturesHow to swap strategic grind for growth
Leave the manual data grind behind with AI solutions that help you maximise marketing impact while keeping information secure and scaling your team’s talent. Here’s how to make the tech work for you.
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Comment & OpinionPackaging is the media budget brands forgot they had
With an under-16s ad ban starting to take shape, the desire brands used to buy on a social media feed now has to be earned on shelf, says Equator’s Howard Wright
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Comment & OpinionWhy the energy drinks ban is the wake-up call the category needs
Legislation is forcing energy drinks to grow up. Good news, says Nicholas Horowitz, co-founder at Founders Makers
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NewsRio Mare launches largest-ever UK marketing campaign
The initiative is running across TV and digital ads and outdoor advertising, with Rio Mare featuring across London’s Underground network and city buses
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NewsLactalis reprises ad for £1.2m Seriously Spreadable campaign
The dairy business is reprising its popular ‘Habits’ advert, which last aired in 2025
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Comment & OpinionChanel No.5 turned scent into shorthand for desirability. Can food & drink do the same?
Perfumes from Jo Malone and Korean fragrance brand Borntostandout show food & drink can play more in the scents space, says Alex Beckett of Mintel Food & Drink
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NewsAsda to launch ‘hyper-personalised’ loyalty missions in latest Rewards overhaul
Chief customer officer Rachel Eyre has made improving Asda Rewards a key aim of her customer strategy
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NewsPublic backs vape display and packaging crackdown
The public backs wide-ranging measures to clamp down on how vapes would be displayed and marketed – including vapers themselves
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NewsBudweiser shines as World Cup provides £32m boost to beer sales
Budweiser delivered greater year-on-year value and volume growth than any other brand, while low & no sales surged by nearly a fifth (+19.6%)
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NewsAB InBev toasts success in first half
AB InBev CEO Michel Doukeris has toasted his company’s success, as investment in the beer giant’s ‘megabrands’ paid off in sales growth
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Guide ToThe Grocer Guide To Protein & Functional Foods
Protein is everywhere, but the era of slapping a claim on pack and watching sales climb is over. Shifting consumer attitudes and GLP-1 medications are raising the stakes for brands.
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NewsMorrisons More Card hits one million users across franchise estate
The supermarket said the loyalty scheme was helping retailers build loyalty, increase visit frequency, and encourage repeat spend by offering shoppers the chance to earn points on everyday purchases
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NewsCoca-Cola World Cup marketing effort scores bigger-than-expected rewards
Coca-Cola has smashed market expectations in its second quarter thanks to a marketing blitz ahead of the recent World Cup, where Powerade sponsored the contriversial hydration break in every match.
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Comment & OpinionYour Voice: junk food ads, functional drinks and farming policy
For too long, the debate around children’s health has centred on personal responsibility
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Comment & OpinionIs Lidl’s Little Moons ‘dupe’ a sign the game has changed?
If Lidl’s version is a dupe, it is one that appears to have adopted relatively little in the way of packaging design cues from Little Moons
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Analysis & FeaturesHow to make brands shine on the digital shelf
Simply shrinking pack pictures won’t do when it comes to driving online sales. What works best?
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Feature SynopsisFocus On Chocolate: 12 September
Innovation is booming in the chocolate category; so what’s driving it?
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Comment & OpinionMagnum is on point with further foray into fashion
Inside the ‘House of Magnum’, parallels between couture and ice cream are cleverly drawn