latest marketing – Page 10
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News
Health groups in fury over ‘watered down’ junk food ad ban
The Advertising Standards Authority (ASA) launched a consultation last month over the new regulations
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Comment and Opinion
What Sephora can teach supermarkets about loyalty
Sephora has created a sense of trust and belonging for customers, says Stephen Haggarty, executive partner – creative at Yonder Consulting
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News
Portman Group issues best practice guidance for ‘alcohol alternatives’
The principles would ensure alcohol-alternative products were marketed responsibly to consumers, the watchdog said
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Comment and Opinion
When it comes to retail media, which fmcg brand advertiser are you?
More money is being invested in retail media – and for good reason, says Katie Streeter-Hurle, head of strategy, SMG
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News
HelloFresh fined £140k over ‘deluge’ of spam marketing messages
HelloFresh says it has changed its text and email marketing policy after being fined £140,000 by the Information Commissioner’s Office
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News
Pepsi rebrand to roll out to UK this spring, Britvic confirms
Brand owner PepsiCo unveiled the rebrand for the soft drink last March
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News
Beyond Meat launches new Veganuary campaign
The campaign aims to communicate the brand’s taste and environmental credentials
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News
Charlie Bigham’s splashes £4m on ‘biggest’ TV ad to date
The ad will premiere on Channel 4 this evening (15 January), during Michael Mosley: Secrets of Your Big Shop
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News
Complaint over BrewDog Wingman Session IPA not upheld
BrewDog CEO James Watt claimed the brewer had spent over £50,000 defending itself against the complaint
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News
Clipper Teas to invest more than £1m in new integrated campaign
The Ecotone UK-owned brand will press live on its largest campaign to date this week
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Comment and Opinion
Cadbury marks 200 years with moppet’s spectacular return
Cadbury reimagines its cute kid campaign as a time-travelling spectacular
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News
Influencer recipe grocery shopping platform Cartd launches
The platform translates recipe videos into the featured constituent ingredients to create pre-built shopping baskets on its website
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Comment and Opinion
Can Aldi really leverage a successful retail media network?
Retailers are seemingly unable to ignore the promise of launching their own retail media networks. The margins are hard to pass by
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News
Aldi redesigns cider can as High Court considers Thatchers’ copycat claim
A judgement is due on 24 January on whether Aldi has been taking ‘unfair advantage’ of Thatchers’ brand reputation by copying elements of its Cloudy Lemon Cider can
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Comment and Opinion
Aldi and Lidl under siege? Inside Asda’s audacious price match scheme
Asda was so serious about being the cheapest that the deal applied if it wasn’t at least 10% cheaper
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News
Noble Foods redesigns The Happy Egg Co brand to focus on animal welfare
For the first time since 2018, the brand has seen a complete design overhaul, including the return of its brand promise ‘happy hens lay tasty eggs’
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Profiles and QandAs
My food & drink job: Joe Farrar, senior brand manager, Oggs
‘Every 50ml of our egg alternatives we sell removes the need for a chicken egg’ says plant-based brand manager Joe
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Comment and Opinion
When ads don’t sell alcohol, participation is the answer
Alcohol advertising doesn’t have enough focus on building the brand in the cultural spaces between people, says Ben Essen, chief strategy officer at global creative network Iris
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News
Aldi explores retail media network potential with ‘centre of excellence’
It is understood work on the retail media network is at an early stage, with the discounter recruiting media analysts and experts ahead of its “creation, launch and rollout”
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News
Tesco launches biggest double Clubcard points promotion in a decade
The move will allow customers to double the value of rewards with more than 100 Clubcard partners