latest marketing – Page 11
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NewsAsda becomes first supermarket to price match both Aldi and Lidl
Asda will price match Aldi and Lidl on 287 comparable grocery products and has reduced prices by an average of 17%
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NewsLucky Saint launches ‘pop-up pub’ in Waitrose King’s Cross store
The pop-up will feature a pub quiz and a competition to win a Peloton bike
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NewsBritish Lion Eggs launches £1m campaign
The marketing programme will aim to deliver trust and inspiration messages
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NewsPremium gelato brand Remeo enlists Brand of Brothers to drive growth
The licensed branded ice cream supplier will be responsible for product development, sales, marketing and distribution of Remeo’s range
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Range PreviewNew products hitting British supermarkets for Veganuary 2024
Household names and challenger brands alike are gearing up to capitalise on Veganuary
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Comment and OpinionWhat marketers can learn from Heinz ketchup
The condiment brand continues to reinforce its standing with culturally fluent, attention-grabbing marketing, says Sunil Bajaj, writer/analyst at Contagious
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NewsIceland Foods brings back 1p veg online offer for Christmas
The popular online offer returns, but for the first time will include veg from Iceland’s new own label
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Analysis and FeaturesWhat are the big opportunities and challenges for farm shops in 2024?
Leading industry figures give their views on what the coming year may hold for the farm shop and deli market
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Comment and OpinionBurger King’s seasonal serenade outstays its welcome
The first thing you wonder, if you’re watching the YouTube version of Burger King’s festive advert, is ‘what happens after the song finishes?’
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Analysis and FeaturesPetfood 2023: Pricier pets drive gains for own label
Pet owners trade down as prices soar
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Analysis and FeaturesSoup 2023: chilled sales back on the boil
Chilled soup brands are hot again. They’re back in volume growth and they’re outperformed own label
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Analysis and FeaturesHow advertisers got serious about humour: Top Campaigns 2023
i The days of earnest, purpose-driven marketing may be behind us. This year brands have turned to laughter to entice and entertain shoppers
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Comment and OpinionDitch siloed thinking to embrace digital innovation
When it comes to supercharging digital asset and content workflows, brands and retailers must aim for a holistic approach, says Rainer Usselmann, co-founder and group head of commercial at Happy Finish
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NewsFry’s teams up with Aardman for Chicken Run-branded vegan nuggets
The launch will coincide with a new Chicken Run film and Veganuary
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NewsUnilever under CMA investigation for ‘overstating’ environmental claims
The CMA said an initial review uncovered ‘a range of concerning practices’ in Unilever’s marketing efforts
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NewsMeatless Farm calls on government to make COP matter
The plant-based producer has taken to the streets calling for ‘No More Hot Air’ to come out of the climate summit – challenging government to #MakeCOPMatter
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Comment and OpinionJane Horrocks voices singing turkey in bleak Peta plea
Loudly voiced by Jane Horrocks, the turkey wonders a town, singing guilelessly about Christmas traditions
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NewsValue cleaning brand Astonish invests £1.3m in TV push
The advert will be shown on ITV channels, premiering on 2 January and running until 24 March 2024
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Comment and OpinionRetailers are breaking HFSS rules without consequence
Our report found stores displaying sweets, crisps and fizzy drinks in prominent areas, says Beth Bradshaw, project manager at Food Active
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NewsNoble Foods redesigns Freshlay Farms egg brand
Freshlay Farms will launch on 11 December in Tesco, Sainsbury’s, Asda and Co-op with newly packaged Golden Yolker eggs renowned for their deep rich yolks