latest marketing – Page 15
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NewsGosnells rebrands sparkling meads in bid to steal share from cider
Gosnells’ lower strength, fizzy meads are designed to be drunk like beer or cider
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NewsLidl puts toy donations at centre of 2023 Christmas ad
Lidl is hoping to capture the hearts of shoppers featuring an animated raccoon to highlight its childrens’ toy donation campaign
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NewsWrexham FC stars join Dawn French for M&S Food Christmas ad 2023
Dawn French is back with two new sidekicks voiced by Hollywood stars Rob McElhenney and Ryan Reynolds
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NewsGraham Norton stars in Waitrose feelgood Christmas ad 2023
We learn Waitrose’s motto for a successful holiday party: ‘when the food’s good, everything’s good’
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NewsHFSS promotion ban faces first rigorous test as IGD commissions landmark report
The moves comes a year on from the introduction of the government’s ban on promotions in prominent store locations, such as aisle ends
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NewsConnie and Trevor return for Barbie-esque Argos Christmas ad
Piggybacking on the Barbie fever that swept the globe this year, Connie dons a pink sequin jumpsuit and her long blonde hair while dancing to Chic’s disco hit Le Freak
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NewsAsda defrosts Michael Bublé for its 2023 Christmas ad
Mums everywhere will be delighted to see a festive Michael Bublé taking the lead role in Asda’s Christmas advert this year
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Analysis and FeaturesWatch: All the retailers’ Christmas adverts 2023
Asda was the first to launch a teaser for its Christmas advert this year staring a festive Michael Bublé
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Comment and OpinionIt’s party time for Toblerone’s aspirational truffles
Toblerone stands apart from other chocolate brands, and there isn’t really any need to market the main SKU
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Comment and OpinionHow to make green claims with confidence
Brands must be honest and transparent about their sustainability journey, says Dan Crossley, executive director at the Food Ethics Council
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NewsSuperdrug launches retail media network
It is understood the retailer will soon begin working with brands on their campaign briefs
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News‘Wholemeal’ 50/50 loaves may be instructed to relabel
Use of the word ’wholemeal in the naming or advertising’ of products that contain a blend of wheat flours is prohibited, according to Defra
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NewsRapid grocer Gopuff runs 10p fruit & veg promotion
The fresh produce involved in the promotion is being supplied by Morrisons and Wholegood
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NewsTHG backs Williams Racing in F1 sponsorship deal
The “multi-dimensional agreement” involves several THG brands sponsoring different aspects of the team
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Comment and OpinionWhat search trends say about low & no opportunities
Search terms like “best zero-alcohol beer” have spiked 350%, says Kathy Lee, consumer retail industry manager at Google
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NewsAsda raids Aldi marketing team again with Adam Zavalis hire
Zavalis will join the supermarket next month, reporting to Asda chief customer officer David Hills – Aldi’s former group marketing director
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Comment and OpinionBig Vape: the Rise and Fall of Juul is a cautionary tale for UK
None of the lessons from the US appear to have been learned either by the government or the industry
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Comment and OpinionChristina Aguilera and Latto pick up the torch for Just Eat
Just Eat has developed a long-running, instantly recognisable calling card
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NewsWensleydale Creamery launches major rebrand to attract young consumers
The Yorkshire Dales-based cheesemaker has redesigned packaging for three of its lines
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NewsPublic health experts call for B Corp to introduce nutritional criteria
They claim a B Corp certification can be a ‘health halo’ for babyfood brands, misleading parents