latest marketing – Page 17
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Comment and OpinionWhat search trends say about low & no opportunities
Search terms like “best zero-alcohol beer” have spiked 350%, says Kathy Lee, consumer retail industry manager at Google
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NewsAsda raids Aldi marketing team again with Adam Zavalis hire
Zavalis will join the supermarket next month, reporting to Asda chief customer officer David Hills – Aldi’s former group marketing director
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Comment and OpinionBig Vape: the Rise and Fall of Juul is a cautionary tale for UK
None of the lessons from the US appear to have been learned either by the government or the industry
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Comment and OpinionChristina Aguilera and Latto pick up the torch for Just Eat
Just Eat has developed a long-running, instantly recognisable calling card
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NewsWensleydale Creamery launches major rebrand to attract young consumers
The Yorkshire Dales-based cheesemaker has redesigned packaging for three of its lines
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NewsPublic health experts call for B Corp to introduce nutritional criteria
They claim a B Corp certification can be a ‘health halo’ for babyfood brands, misleading parents
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Analysis and FeaturesWhy brands are adding AI to their NPD mix
Brands are using artificial intelligence to react more quickly to consumer trends, formulate products, and even analyse what taste testers really think
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The Big InterviewHow Meghan Farren is hatching a plan to grow KFC
Meghan Farren has taken on a number of big challenges in her time at KFC, and is now helping thousands of younger people start their careers
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NewsCo-op partners with LiveRamp to boost retail media offering
The society said brands using Co-op retail media would be able to “reduce their media waste
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NewsPrinces launches £2m ‘Fish for Greatness’ tuna campaign
The campaign is designed to showcase the taste, nutritional benefits and responsible sourcing credentials of its tuna products
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NewsHome-cooked meal marketplace Cook My Grub changes name in rebrand
‘We want to establish ourselves as leader for world cuisines,’ the company says
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Category ReportThe dragon’s dram: Welsh food and drink category report 2023
Whisky distillers are helping to drive a Welsh food and drink sector increasingly associated with provenance and quality
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NewsThis launches its first TV campaign starring food critic Grace Dent
The plant-based brand’s advert will air from today on ITV and ITVX, and shows Dent taking part in a pork sausage taste test
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NewsOatly calls for climate labelling on all food and drink sold in UK
The campaign comes as new research has revealed 62% of the public are in favour of the introduction of carbon labelling on food and drink products
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NewsLiquid Death water ‘open to UK sourcing’ in the future
CEO Mike Cessario told The Grocer that in-market sourcing was part of Liquid Death’s ’long-term vision’
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Analysis and FeaturesThe US food and drink brands who want to recruit you!
Prime, Liquid Death, Feastables… a range of viral US brands have hit UK shelves to huge fanfare. So what’s driving their success, and what can other brands do to appeal to Brits?
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Comment and OpinionMarmite ad’s puppets offer a funky reset
Marmite has been overcomplicating things in recent years
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NewsLe Rustique launches its first raclette product in the UK
The Savencia Fromage brand’s latest offering is made from mountain milk, with an eight-week ripening period on spruce boards
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Analysis and FeaturesHow are loyalty schemes shaking up the price wars in grocery?
Which? thinks value linked only to loyalty cards is dodgy. Is that fair?
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Analysis and FeaturesCan regenerative agriculture make business sense?
Fmcg giants are betting big on regenerative farming to boost sustainability and win over consumers. But the definition is vague. Will the concept hold up, or is it just fertile breeding ground for greenwashing?