latest marketing – Page 18
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Comment and OpinionMarmite ad’s puppets offer a funky reset
Marmite has been overcomplicating things in recent years
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NewsLe Rustique launches its first raclette product in the UK
The Savencia Fromage brand’s latest offering is made from mountain milk, with an eight-week ripening period on spruce boards
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Analysis and FeaturesHow are loyalty schemes shaking up the price wars in grocery?
Which? thinks value linked only to loyalty cards is dodgy. Is that fair?
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Analysis and FeaturesCan regenerative agriculture make business sense?
Fmcg giants are betting big on regenerative farming to boost sustainability and win over consumers. But the definition is vague. Will the concept hold up, or is it just fertile breeding ground for greenwashing?
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Comment and OpinionWhy greenhushing is an insidious threat to progress
Greenhushing happens when fearful brands retreat to the safe confines of silence, says Jessi Baker, founder & CEO of Provenance
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NewsAmazon launches first own label advertising campaign
Campaign features new tagline: ‘Food too, who knew?’
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Comment and OpinionThere’s no silver bullet for agriculture emissions, but there is hope
The biggest gains are not to be found in technological silver bullets but in improving efficiency through refining current methods, says Andrew Bauer, head of food and footprint for SAC Consulting
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NewsJamie Oliver and Tesco join forces for advertiser-funded programming
Oliver and Tesco will next week launch Jamie’s 5 Ingredient Meals on Channel 4, which they said was aimed at helping consumers buy less food in their weekly shops
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Comment and OpinionFarmer Merryn helps Ginsters show off Cornish veg sourcing
You can’t question Merryn’s dedication: she works as a scarecrow, ploughs by hand and employs some lo-fi technology to talk to her crops
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Analysis and FeaturesRetailers and brands are adapting to capitalise on the air fryer boom
Retailers and brands are reacting to the now ‘mainstream device’
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NewsLinda McCartney’s launches ‘best’ burger at Paris fashion show
The soya-based burger will hit the shelves of UK supermarkets in spring 2024 with a ‘mouth-watering, meaty texture’
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NewsNectar 360 to double its network of digital screens in Sainsbury’s stores
It includes plans to launch a brand new network of digital advertising screens within Sainsbury’s stores
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NewsVeg Power partners with Aardman and Shaun the Sheep to inspire children to eat more veg
The two-year agreement has involved the creation of Shaun the Sheep branded resources across Veg Power projects
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NewsWaitrose ‘committed’ to offering more ‘dine in’ food concepts
It follows the launch of a new marketing campaign to promote Waitrose’s new Japan Menyū range
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Comment and OpinionIt’s time we fully understood the impact of media investment
To improve media effectiveness, we need a greater appreciation of long-term over short-term tactics, says Florian Clemens, VP of media and analytics EMEA at Circana
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NewsWeetabix plays up ‘home-grown’ wheat credentials with packaging refresh
The cereal giant has also launched a traceability website, allowing shoppers to find out more about its farms
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NewsM&S chief Machin reacts to Asda’s ‘Taste Match’ campaign
Machin’s comments on Saturday came as Asda launched a TV ad for its new campaign
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Analysis and FeaturesOne year on: Have HFSS rules made any difference?
It’s been a year since the government brought in display restrictions on HFSS products. Now the sales data is in. So what has been the impact, and how uniform is compliance among retailers?
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ReportsWhat would Labour do differently on HFSS?
Originally, the regulations included a ban on multibuy promotions such as bogofs and TV ads for junk food before 9pm
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Comment and OpinionCinthia helps Dove battle female under-representation in video games
Think ‘Dove ad’ and you tend to think of loads of white-clad women, sharing out the compliments