latest marketing – Page 5
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News
Gousto launches Bluey-themed recipe range for families
The new range has been created in partnership with BBC Studios – which holds global merchandising rights for the show it co-commissioned with ABC Australia
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Comment and Opinion
How Philadelphia tapped into emotion to grow sales 20%
Spending big on marketing to bolster one of the category’s more expensive cream cheese brands won’t sway consumers to buy in a cost of living crisis. Or will it?
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News
Young’s launches mini fish fillets into Chip Shop range
The mini fillets are coated in batter and available in the freezer aisle
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News
PepsiCo brings trio of Extra Flamin’ Hot crisps to UK retail
‘Shoppers are looking for elevated snacking experiences and intense flavours,’ said PepsiCo
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News
Cookie dough brand Doughlicious unveils ‘vibrant’ packaging refresh
The new-look packs have started rolling into Doughlicious stockists globally
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Profiles and QandAs
My food & drink job: Chloe Graves, marketing co-ordinator, Glebe Farm
’I was relentlessly passionate in the interview – I don’t think I gave my interviewer time to breathe!’
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Category Report
How RTD coffee brands are nicking business from baristas
As inflation continues to weigh on shopper wallets, savvy RTD coffee brands are nicking customers from baristas
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Comment and Opinion
Why we must use digital tech to optimise physical stores
The answer lies in using digital strategies to complement the physical and vice versa, says Guy Elliott, executive VP, retail & consumer products at Publicis Sapient
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Comment and Opinion
Just Eat targets Brits with passive-aggressive animations
Just for us Brits, the delivery giant has come up with four new ads starring anthropomorphic animals
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Analysis and Features
Hot Crossy Bs and #NoFarmersNoFood: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg
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News
Kerrygold explores power of connections in new advertising campaign
The multichannel campaign, ’May your table always be full’, is designed to explore the power of reconnecting with friends and family at mealtimes
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News
Red meat requires ‘more inspiration’ to kick start sales, AHDB finds
Analysis from AHDB has found there is a need to re-engage shoppers in the red meat category in store and online
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Comment and Opinion
SMEs can offer much more than money in charity partnerships
For every business, there is the perfect charitable partnership, says Scott Dixon, MD at The Flava People
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News
Flora unveils next iteration of its Skip the Cow campaign
The campaign, created by creative agency Pablo, will go live over the next 12 months with a hero TV advert, large scale OOH and digital plan
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News
Aldi Team GB sponsorship extended to 2032
The discounter has been the official supermarket of Team GB since 2015
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Comment and Opinion
Charlotte Wells helps Quaker deliver emotional punch
What has the Aftersun director done with her porridge ad?
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Analysis and Features
Lyle’s lion and Ricky Gervais in the bath: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg
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News
Ornua Foods UK appoints new marketing director
Nicola Blackmore-Squires will be responsible for the development of “powerful and distinctive” positionings for Ornua’s brands
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News
St Austell Brewery unveils major brand refresh for Proper Job
The uplift was Proper Job’s first for six years, and its biggest ever, St Austell said
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Comment and Opinion
Body Shop's demise highlights the threats to ethical trading
After The Body Shop was bought by a global rival business, it became more centralised and we heard very little of the strong value messages it was famous for, says Albert Tucker, chair of Etico Ethical Trading Company