Marketing insight and analysis – Page 12
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Comment and Opinion
Rekorderlig does cider differently with ‘Refreshingly Swedish’ ad
Summer is here, bringing with it the usual cluster of cider ads
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Comment and Opinion
Cawston Press leans into comedy cult status thanks to James Acaster
Cawston’s comedy and cocktails evening was an entertaining night for a good cause
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Reports
The caffeinated booze brands seeking urbane shoppers
Brands are targeting shoppers of both sexes across a broader array of ages, often with a more premium range
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Category Report
Why energy brands are hitting the booze
Monster and Mountain Dew look set to bring alcoholic options to the UK’s thriving energy drinks sector. What’s behind their plans?
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Reports
How flagging Rockstar is seeking a career revival
It must hurt being the only top 10 brand in decline when energy drinks have made an extra £218.2m in the past year
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Reports
Boost pours jet fuel on Barr energy ambitions
Boost has built a booming business in the independent retail channel
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Reports
How does energy drink consumption change across age and sex?
Almost double the number of men drink energy drinks as women
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Category Report
Can video games keep energy sales booming?
Red Bull and Monster reckon video game tieups will keep energy drinks flying off shelves. Could they also broaden their appeal?
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Comment and Opinion
Why banning single-use bottled water ads won’t sink the category
Despite the quiet reusable revolution, single-use plastic water bottle brands are still cashing in
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Comment and Opinion
Peroni finds paradise in the everyday in brand extension ad
Beautiful people, beautifully dressed, sipping crisp lager in the sunshine. We must be on the Riviera
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Analysis and Features
15 ways supermarkets and grocery are celebrating Pride month
As the world’s biggest companies give their social media logos the rainbow flag treatment, these grocery brands are opening their purses to address the issues facing the LGBTQ+ community
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Comment and Opinion
Our ‘miraculous’ food industry should come clean about its dirty hidden costs
The food sector distracts people with the glitzy allure of choice and abundance, says Dan Crossley, executive director at the Food Ethics Council
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Comment and Opinion
Why consistent measurement is key to evolving ATL and BTL advertising
The lines between traditional above the line and below the line media continue to blur, says Matt Lee, MD at Capture
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Profiles and QandAs
My food & drink job: Daria Bashkatova, senior marketing innovation manager, This
’My family come from a real mixed bag of places including Russia, Kazakhstan and Israel, among others. While questions of faith, politics or geography were often at odds, food was always a common language’
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Comment and Opinion
Thatchers gets animated about the perfect pint of cider
It’s back with an animated ad that again focuses on the brand’s attention to detail
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Comment and Opinion
Dash into the Limelight: feather-light fun as brand looks for the people behind the memes
It’s all to promote Dash’s new lime flavour – hence limelight
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Comment and Opinion
Brands need bold, creative campaigns to target ‘conscious consumers’
Acquiring these customers requires a strategic approach with tailored messaging and well-placed advertising, says Kathy Lee, consumer retail industry manager at Google
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Profiles and QandAs
My food & drink job: Eloise Bristow, head of marketing, Moving Mountains
’Fmcg isn’t a glamorous industry. One day I could be flipping burgers at a festival, the next staring at spreadsheets’
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Comment and Opinion
A clampdown on alt-meat and dairy words would be silly and wrong-headed
Faux names are important in flagging usage, while some meat and dairy brands are playing in plant-based anyway
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Comment and Opinion
Morrisons grannies usher in return of ‘More Reasons’ strapline
Morrisons has brought back its no-brainer brand name pun