Marketing insight and analysis – Page 13
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Comment and OpinionDo you understand your ‘shopper’? Let’s take a closer look
Let’s take a closer look at ‘the shopper’ and then score your understanding once more
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Profiles and QandAsMy Alternative CV: CleanCo’s Connie Doak on jockeys, Bali and being red in the face
’There’s still a lot of barriers in the way in terms of how we activate in store. I think we should rip up all the rules and just start from scratch’
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The Big InterviewBudweiser UK boss Brian Perkins: ‘I feel very lucky that people love beer’
Budweiser’s UK boss is steering the megabrewer through a major inflection point, taking the brand ‘beyond beer’ as it steers its way through headwinds
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Profiles and QandAsMy food & drink job: Megan Stretton, commercial leadership graduate trainee, Pilgrim’s UK
‘Interviews are a two-way process – not only is the company looking to see if you will fit in well, but you can also decide if the company meets your needs’
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Comment and OpinionMorrisons still has a lot of catching up to do, but its new ads and More makeover is a good start
Morrisons is now at least at the races in terms of loyalty, and its revamped More card has an interesting point of difference
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Guide ToThe Grocer Guide To Tobacco, Vaping & Accessories
With further regulation bringing about more price rises for tobacco, suppliers are focused on the value end of the market. Meanwhile the vaping industry is tackling increased scrutiny and being urged to self-regulate.
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Comment and OpinionLynx’s goat makes the case for Africa
Strongbow’s purple creature is perhaps the most memorable ‘GOAT’ (greatest of all time) in advertising so far, but there’s room for more
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Comment and OpinionPressure Cooker: knives out in tangentially cooking-related psychological ordeal
It can’t be easy coming up with new twists on the cooking competition format
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Comment and OpinionHow Tesco has upped its game with Food Love Stories
The wizards at advertising agency BBH and the marketing team at Tesco have been hitting the spot again and again with their recent ads, says Jon Evans, chief customer officer at System1
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Guide ToThe Grocer Guide To Breakfast & Brunch
Demands for breakfast & brunch in a post-pandemic world extend beyond the busy on-the-go occasion to more leisurely at-home affairs, with consumers wanting healthy, convenient and indulgent options.
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ReportsHow dairy snacks are tapping up the health opportunity
The likes of Babybel, Laughing Cow and Dairylea have all been launching cheese snacks and seizing on impulse space
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WhitepapersHow can brands and retailers unlock the retail media goldmine?
Forecast to grow into a nearly £100bn global market by the end of 2023, retail media is the hottest opportunity in advertising right now. So, how can UK grocery make the most of its potential?
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Comment and OpinionFrosty Jack’s has handy solution to brand ambassador problem
It’s tricky to market ‘cheap booze’, but Frosty Jack’s has come up with an ingenious approach
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Comment and OpinionMad Women: talking heads doc looks at advertising’s sexist history
Shockingly sexist jingles were common in the era before women actually got involved in admaking
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Analysis and FeaturesHow European retailer Picnic is breaking own-label packaging rules
Picnic’s artsy own-label range forgoes a sense of corporate identity and prioritises delighting shoppers
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ReportsHow the fizz went out of totally tropical Lilt
The pineapple & grapefruit pop was canned in February after nearly 50 years on sale
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Category ReportWhy soft drinks brands are reaching for the stars: category report 2023
Coca-Cola has bet on limited editions in the past year, and it’s not alone. So why are soft drinks brands taking so many moonshots?
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Comment and OpinionMarketers don’t need a coronation to push seasonal sales
Inspiring seasonal sales all year round can bring incremental gains, says Alban Villani, regional CEO EMEA at CitrusAd
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Comment and OpinionShaken Udder’s judge sets the bar for courtroom fun
Shaken Udder is making its TV debut with an ad called ‘Do what makes you happy’ – set in a courtroom
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Guide ToThe Grocer Guide To Free From & Plant Based
With inflation hitting the free-from and plant-based category as consumers look to tighten their purse strings, suppliers are realistic about performance potential over 2023, saying only the fittest will survive.