Marketing insight and analysis – Page 4
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Comment and Opinion
Oatly’s ‘feck-up’ – a bold move or marketing mis-step?
Oatly is reminding consumers of all its past mistakes in an attempt to ‘stick it to the man’. But is this another mistake?
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Category Report
What now for vaping following disposables ban?
The looming ban on disposables has made the £1.7bn category’s future unclear
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Comment and Opinion
Ferrari Formula 1 stars add power to Peroni heist
Drivers Charles Leclerc and Carlos Sainz – as well as team principal Fred Vasseur – star in this new ad
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Comment and Opinion
The AI Cook Book: Heinz finds engaging way to showcase product range
Blood-pumped, emotion-ridden fleshbags like you or I are not the intended audience of Heinz’s latest book
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Comment and Opinion
Retailers shoot themselves in the foot supporting AHDB meat campaign
By signing up to Let’s Eat Balanced, retailers are flouting their own climate commitments and promises to their customers, says Liam Lysaght, campaigner for diets and climate change at Feedback Global
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Comment and Opinion
What grocery brands can learn from beauty and personal care
BPC is approaching the challenges of sustainability, health and pleasure differently, says Alex Beckett, director, Mintel Food & Drink Research
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Profiles and QandAs
My food & drink job: Phoebe Stonier, brand & marketing associate, GrowUp Farms
Phoebe talks about her role in the ‘future of food’ at vertical farming business GrowUp Farms
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Analysis and Features
Has Twitter/X become too hot for advertisers to handle?
Since Elon Musk’s takeover of Twitter, advertisers have left in their droves. Is there still a place for food & drink brands on the X-rated platform?
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Comment and Opinion
Doritos grandma revs up ‘bold’ campaign
‘Old people doing outrageous things’ isn’t always the shortcut to hilarity some advertisers seem to think it is
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Comment and Opinion
Marmite could be the making of Tayto Group’s growing sales
When Walkers announced it had stopped making Marmite crisps to “enable us to focus our efforts on making more of the flavours crisp fans love the most”, there seemed to be a point missing
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Profiles and QandAs
My food & drink job: Natalie Phillips, PR & social media, M&S
’I moonlight as one of M&S’s most iconic characters – Percy Pig’
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Comment and Opinion
Will disposable vape ban be the death of Shenzhen brands?
Brands such as ElfBar are reeling from the UK government crackdown
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Analysis and Features
Spotted in stores: what’s new for January 2024
Each month, we highlight new and interesting products and displays our team has snapped in the leading grocers
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Analysis and Features
Why did Thatchers’ Aldi copycat claim fail in High Court?
Aldi’s cider was found to be neither confusing nor detrimental
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Comment and Opinion
Flavour fusion and tropical tastes: Pinterest’s next big food & drink trends
Escapism and fun are firmly at the heart of food and drink for 2024, says Tom Tully, retail lead at Pinterest UK
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Comment and Opinion
Richard Osman narrates story of cartoon Charlie Bigham
The ad reinforces Bigham’s corporeality by, er, featuring him throughout in cartoon form
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Comment and Opinion
How to master prize promotions and boost engagement
The world of promotions can be difficult to navigate and legal issues are all too frequent, says Jeremy Stern, CEO of PromoVeritas
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Comment and Opinion
How to turn data to earn e-commerce mastery
Data isn’t just information – it’s the veritable compass guiding your ship to success, says Gerry McNicol, CEO at Distil
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Comment and Opinion
Will Harry Kane help bone broth hit the big time?
When Harry Kane was named as one of the high-profile investors in bone broth startup Freja this week, he drew attention to a long-standing, yet niche, food category
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Comment and Opinion
Magnum faces down fakery in ‘Stick to the Original’ push
‘He bought fake Magnum,’ muses a woman as she unpacks the shopping her partner has bought. ‘What else has been fake in this relationship?’