Marketing insight and analysis – Page 8
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Analysis and Features
How are loyalty schemes shaking up the price wars in grocery?
Which? thinks value linked only to loyalty cards is dodgy. Is that fair?
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Analysis and Features
Can regenerative agriculture make business sense?
Fmcg giants are betting big on regenerative farming to boost sustainability and win over consumers. But the definition is vague. Will the concept hold up, or is it just fertile breeding ground for greenwashing?
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Comment and Opinion
Why greenhushing is an insidious threat to progress
Greenhushing happens when fearful brands retreat to the safe confines of silence, says Jessi Baker, founder & CEO of Provenance
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Comment and Opinion
There’s no silver bullet for agriculture emissions, but there is hope
The biggest gains are not to be found in technological silver bullets but in improving efficiency through refining current methods, says Andrew Bauer, head of food and footprint for SAC Consulting
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Comment and Opinion
Farmer Merryn helps Ginsters show off Cornish veg sourcing
You can’t question Merryn’s dedication: she works as a scarecrow, ploughs by hand and employs some lo-fi technology to talk to her crops
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Analysis and Features
Retailers and brands are adapting to capitalise on the air fryer boom
Retailers and brands are reacting to the now ‘mainstream device’
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Comment and Opinion
It’s time we fully understood the impact of media investment
To improve media effectiveness, we need a greater appreciation of long-term over short-term tactics, says Florian Clemens, VP of media and analytics EMEA at Circana
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Analysis and Features
One year on: Have HFSS rules made any difference?
It’s been a year since the government brought in display restrictions on HFSS products. Now the sales data is in. So what has been the impact, and how uniform is compliance among retailers?
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Reports
What would Labour do differently on HFSS?
Originally, the regulations included a ban on multibuy promotions such as bogofs and TV ads for junk food before 9pm
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Comment and Opinion
Cinthia helps Dove battle female under-representation in video games
Think ‘Dove ad’ and you tend to think of loads of white-clad women, sharing out the compliments
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Comment and Opinion
Amazon and Asda make last-ditch attempt to revive the comedy panel show
Amazon’s Quiz of 25 Years saw two celebrity teams answer questions about products that can be bought on the site
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Comment and Opinion
Retail media desperately needs consistent standards
Transparency and greater measurement are key to ensuring continued growth in retail media, says Sean Crawford, MD, Threefold North America
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Category Report
Cheap as cheddar: Dairymen British cheese category report 2023
Every variety of British cheese is in decline, except one: cheddar. And own label is the winner as shoppers seek low prices
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Category Report
Message in a bottle: Dairymen dairy drinks category report 2023
Marketeers are leveraging the likes of Love Island to convince younger shoppers dairy drinks are a genuine soft drink option
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Comment and Opinion
Samuel L Jackson raises righteous fury on Warburtons’ behalf
Jackson brings some Pulp Fiction style anger to the role of Jonathan Warburton
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Comment and Opinion
Why is Heinz seeking to take on Old El Paso in meal kits?
Kraft Heinz has been bold with innovation lately
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Analysis and Features
Confectionery’s creative challenge: selling old sweets to gen Z
We’ve set agencies the ultimate challenge: give humbugs, candy jewellery and fizzy UFOs a 21st century makeover
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Comment and Opinion
How to market low & no-alcohol to gen Z
For gen Z, the shift in drinking habits is symptomatic of more fundamental shifts in their values, says Rowenna Prest, chief strategy officer at Joint
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Profiles and QandAs
My food & drink job: Emily Morgan, product & customer experience manager, CafePod
’It would be amazing to run my own brand one day where I can develop a product that consumers can’t live without!’
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Comment and Opinion
Silk & Spice hides treasure in island wine stunt
The wine brand has left a bottle of its 2021 Red Blend on a tiny, sunny, sandy island