Marketing insight and analysis
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Comment and Opinion
Usain Bolt strikes a pose for Persil
Appropriately, Persil’s ‘Fast Just Got Better’ campaign whizzes by
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Comment and Opinion
Does retail media spell the end for the gondola end?
The big screen revolution is going to pose challenges for some suppliers
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Comment and Opinion
Why brands must make sampling more sustainable
France has tackled the issue with a legislative approach, but we could be proactive, says Richard Lloyd-Williams, MD and business director at Flavor
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Analysis and Features
Sausages, salads and the Great British BBQ gender divide
With summer nearly here, Brits will soon be firing up their barbies. We’ve lifted the lid on Britain’s barbecues to find out what consumers are thinking
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Analysis and Features
Store radio nightmares and Aldi bashes Clubcard Prices in social media banter
From retail media slowly turning a Tesco employee mad, to Aldi taking a swing at Clubcard Prices, here’s what’s happening in the world of grocery on social media
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Comment and Opinion
Lynx gets creepy with morally dubious duo
It was only a couple of weeks ago that Lynx launched a funky, wholesome ad for its Fine Fragrance Collection
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Analysis and Features
How vape brands are skirting the single-use ban
Incoming regulation will ban disposable vapes. The brands behind this fast-growing category are already pivoting NPD to find workarounds – but will it be enough to protect them?
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The Big Interview
Kaan Hendekli on JJ Foodservice’s puzzling pathway to growth
JJ Foodservice has just acquired Gatelands Supplies – and is on the hunt for more ways to drive growth. Its COO talks acquisitions, technology and service
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Comment and Opinion
Three key ways to get results from your category strategy
Senior roles in retailers are about prioritisation, so it’s important to establish your category’s importance for this audience, says Jeremy Garlick, partner at Insight Traction
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Comment and Opinion
Authentic and vocal creators have great power as CEOs
The successful brands of tomorrow are those whose leaders are willing to be visible and vocal, says Amelia Christie-Miller, founder of Bold Bean Co
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Comment and Opinion
Bite Back won’t stop sweeties being marketed to kids
How will confectionery makers market without bright, colourful packaging?
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Category Report
Snacking trends 2024: Brands fighting UPF allegations
As concerns about ultra-processed food change shopper habits, snacking brands are underlining their better-for-you credentials
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Profiles and QandAs
My food & drink job: Ruth Tyrie, brand manager, Surreal
Surreal cereal’s brand manager suggests stalking your career idol (on LinkedIn, not in real life)
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Comment and Opinion
Dreamies focuses on human Cats in fun faux documentary
Dreamies drops cute animal imagery in favour of a droll doc
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Analysis and Features
Can Tesco take Clubcard personalisation to new heights?
Tesco is joining forces with tech company Eagle Eye to drive ‘hyper-personalisation’ of Clubcard offers
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Comment and Opinion
Think carefully before stepping up promotional discounts
Manufacturers need to evaluate investment payback across the marketing mix, says Alex Lawrence, senior strategic insight director at Circana
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Comment and Opinion
Country of origin labelling rules will crack down on ambiguity
Provenance labelling is coming under increased regulatory scrutiny, says Simon Tingle, partner and head of regulatory at law firm Gordons
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Analysis and Features
How sports sponsorship has evolved for modern brands
Brands are queuing up to associate with the Olympics and Euros this year. But the sponsorship game has changed – and strategic partnerships, social media activity and digital activations are winning
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Analysis and Features
Are fmcg sports sponsors losing out to eastern rivals?
Fmcg brands are facing increased competition in the sporting sponsorship space from a new breed of businesses. What are the implications?
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Profiles and QandAs
My food & drink job: Josie Taylor, assistant brand manager, Kellanova
‘We have such a jam-packed plan for the remainder of the year. The fun never stops and there’s so much variety within my role’