Marketing insight and analysis – Page 5
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Comment and Opinion
Flavour fusion and tropical tastes: Pinterest’s next big food & drink trends
Escapism and fun are firmly at the heart of food and drink for 2024, says Tom Tully, retail lead at Pinterest UK
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Comment and Opinion
Richard Osman narrates story of cartoon Charlie Bigham
The ad reinforces Bigham’s corporeality by, er, featuring him throughout in cartoon form
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Comment and Opinion
How to master prize promotions and boost engagement
The world of promotions can be difficult to navigate and legal issues are all too frequent, says Jeremy Stern, CEO of PromoVeritas
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Comment and Opinion
How to turn data to earn e-commerce mastery
Data isn’t just information – it’s the veritable compass guiding your ship to success, says Gerry McNicol, CEO at Distil
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Comment and Opinion
Will Harry Kane help bone broth hit the big time?
When Harry Kane was named as one of the high-profile investors in bone broth startup Freja this week, he drew attention to a long-standing, yet niche, food category
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Comment and Opinion
Magnum faces down fakery in ‘Stick to the Original’ push
‘He bought fake Magnum,’ muses a woman as she unpacks the shopping her partner has bought. ‘What else has been fake in this relationship?’
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Comment and Opinion
Prime Energy shows we need stronger regulation to protect children
Long-promised energy drink regulation is simply being ignored, says Barbara Crowther, Children’s Food Campaign manager at Sustain
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Comment and Opinion
What Sephora can teach supermarkets about loyalty
Sephora has created a sense of trust and belonging for customers, says Stephen Haggarty, executive partner – creative at Yonder Consulting
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Comment and Opinion
When it comes to retail media, which fmcg brand advertiser are you?
More money is being invested in retail media – and for good reason, says Katie Streeter-Hurle, head of strategy, SMG
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Comment and Opinion
Cadbury marks 200 years with moppet’s spectacular return
Cadbury reimagines its cute kid campaign as a time-travelling spectacular
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Comment and Opinion
Can Aldi really leverage a successful retail media network?
Retailers are seemingly unable to ignore the promise of launching their own retail media networks. The margins are hard to pass by
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Comment and Opinion
Aldi and Lidl under siege? Inside Asda’s audacious price match scheme
Asda was so serious about being the cheapest that the deal applied if it wasn’t at least 10% cheaper
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Profiles and QandAs
My food & drink job: Joe Farrar, senior brand manager, Oggs
‘Every 50ml of our egg alternatives we sell removes the need for a chicken egg’ says plant-based brand manager Joe
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Comment and Opinion
When ads don’t sell alcohol, participation is the answer
Alcohol advertising doesn’t have enough focus on building the brand in the cultural spaces between people, says Ben Essen, chief strategy officer at global creative network Iris
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Range Preview
New products hitting British supermarkets for Veganuary 2024
Household names and challenger brands alike are gearing up to capitalise on Veganuary
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Comment and Opinion
What marketers can learn from Heinz ketchup
The condiment brand continues to reinforce its standing with culturally fluent, attention-grabbing marketing, says Sunil Bajaj, writer/analyst at Contagious
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Analysis and Features
What are the big opportunities and challenges for farm shops in 2024?
Leading industry figures give their views on what the coming year may hold for the farm shop and deli market
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Comment and Opinion
Burger King’s seasonal serenade outstays its welcome
The first thing you wonder, if you’re watching the YouTube version of Burger King’s festive advert, is ‘what happens after the song finishes?’
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Analysis and Features
Petfood 2023: Pricier pets drive gains for own label
Pet owners trade down as prices soar
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Analysis and Features
Soup 2023: chilled sales back on the boil
Chilled soup brands are hot again. They’re back in volume growth and they’re outperformed own label