Marketing news
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Sudocrem kicks off global campaign to highlight versatility
A 30-second TV slot features a baby boy as lead character, narrator and brand spokesman
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Biotiful Gut Health launches £1m-plus advertising campaign
The new TV advert will run across ITV, Channel 4 and Sky, and is the biggest yet for the yoghurt and kefir brand
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Retail media will be ‘bigger than TV’ by 2025 says Tesco
At the IGD event it cited experts who put worldwide retail media ad spending on track to increase by nearly $100bn by 2025, making it larger than television as an addressable market
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Ocado enjoys ‘Clarkson’s Farm effect’ as new series sees British produce sales soar
“This clearly captured consumer interest,” Ocado Retail said
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Tango in ‘multimillion-pound’ push for flagship orange variant
The campaign is the second to come out of Tango’s new ‘dangerously potent flavour’ brand platform
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John West promotes Kate Willoughby to commercial director
The position had previously been held by Mark Doherty, who was promoted to managing director of the tinned seafood brand in March
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Comfort backs new 15-strong Botanicals range with £9m spend
Botanicals Fabric Conditioner and Scent Booster Elixir come in Heavenly Fresh, First Blooms and Summer Bouquet
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PG Tips enlists Top Boy’s Ashley Walters for £12m ‘Rock Solid’ push
The spot was directed by Steve McQueen and features music from Ezra Collective
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M&S Food giving away collectable football stickers for home nation teams
Each home nation team has its own album and stickers, in a promotion running in M&S Foodhalls across England, Northern Ireland, Scotland and Wales
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Bite Back slams manufacturers for marketing HFSS foods to kids
Mondelez, Kellanova, Mars, Nestlé, Unilever, PepsiCo and Ferrero have been called out in a new report
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Asda launches overhauled retail media offering LS Eleven Media Services
Formerly known as Asda Media Partnerships, the new business unit is named after the postcode of Asda’s headquarters in Leeds
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Alpro launches raft of NPD including extended protein range
The Danone-owned brand has launched six SKUs including plant-based protein drinks, alternatives to yoghurts and two bestselling variants in a new pack size
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Tesco offers up to £50 in loyalty points in Clubcard Challenges campaign
The supermarket giant said it was inviting three million loyalty card holders to take part in the Clubcard Challenges campaign, which lauches next month
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Florette partners with Jet2holidays and Megan McKenna
The on-pack promotion will launch on 1 May and appear on over six million packs of Florette
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Jeremy Clarkson’s Diddly Squat brand hits Amazon Fresh shelves
It is the first major listing for Clarkson’s brand
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Cheestrings partners with The Garfield Movie
The snacking cheese brand will run an exclusive on-pack promotion in partnership with The Garfield Movie
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OceanSaver to make TV debut with advert featuring a singing crab quartet
The crabs’ vocals are provided by Bristolian sea shanty group The Longest Johns
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Iceland returns to TV screens with primetime campaign
Iceland had made a “significant investment” in the new 12-month primetime TV campaign, which will feature the slogan ‘That’s why we go to Iceland’
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Big Drop successfully challenges ‘Dry January’ trademark application by Alcohol Change UK
The ruling means brands can talk about Dry January in terms of not drinking in January without fear of reprise