Marketing news – Page 11
-
NewsAldi appoints Kyrsten Halley marketing director
Halley was previously marketing director at The Flavourists, part of the Samworth Brothers Group
-
NewsWaitrose boosts marketing team with trio of appointments
It includes the appointment of Wendy Rumble to a brand new position within the supermarket
-
NewsDanone adds 11-strong protein range for gym-goers
Called GetPro, the range is Danone’s ‘most significant NPD in recent years’ and will be packed by a £4m marketing push
-
NewsPlant-based pork brand La Vie unveils ham alternative NPD and crowdfund
The Parisian startup last night announced it would be expanding its range with a new ham-inspired product expected to launch in the UK next year
-
NewsASA bans ‘offensive and distressing’ advert from vegan charity Viva
The ad, which appeared on Meta platforms and game apps, featured a woman eating raw offal and blood from a corner yoghurt labelled “Killer Yoghurt”
-
NewsYazoo launches new thicker and more indulgent milkshake range
The brand has introduced a new thicker-texture range of drinks in two flavours – Indulgent Chocolate and Creamy Strawberry
-
NewsSalad chain Kaleido Rolls launches Pret ‘disloyalty’ scheme
The chain will give Club Pret members a free salad roll as part of the campaign
-
NewsDiageo plots non-alcoholic campaigns with Seedlip
The names trademarked are ‘Don’t Mind If I Don’t’ and ‘Drink Interesting’
-
NewsAldi marketing director David Hills joins Asda
Hills worked at the discounter from 2007, holding a number of senior commercial roles before taking up his position as marketing chief in 2012
-
News‘We Eat Balanced’ AHDB marketing campaign to focus on ‘British’
AHDB had previously been restricted from using ‘British’ because of EU State Aid Rules, however, post-Brexit UK guidance opened the way for the switch
-
NewsPilgrims Choice launches first adult snacking cheese range
The brand will launch its Pilgrims Choice Snack Sticks into 380 Tesco stores nationwide in September
-
NewsM&S launches ‘world first live-action 3D’ billboard campaign
The 3D billboards form part of M&S’s larger ‘Farm to Foodhall’ marketing campaign, and run alongside a TV and online campaign fronted by Tom Kerridge
-
NewsRapid grocer Gopuff launches ad platform in the UK
Brands can choose various marketing options, including promoted product placement, sponsored search, sponsored carousel, and in-app and email display ads
-
NewsLidl enlists Arnold Schwarzenegger as face of DIY tool range
The Hollywood star and former Mr Universe and governor of California is appearing from today (29 August) in a social media and TV campaign
-
NewsYakult launches major rebrand and renames Yakult Light
From 28 August, Yakult Light will become Yakult Balance across Europe and the UK
-
NewsAu Vodka hits back at ASA ban on Instagram videos
The brand was rapped by the watchdog for linking alcohol with ‘tough and aggressive behaviour’ and illicit drugs
-
NewsMPs call for ‘Buy British’ sections on supermarket websites
The letter, co-ordinated by MP Dr Luke Evans, has been supported by 110 cross-party MPs
-
NewsCamden Town rapped over ‘playful and childlike’ beer ad
The 30-second spot featured a ‘blob-like cartoon figure’ and ‘fantasy brewery tour’
-
NewsBoots rapped by advertising watchdog over infant formula ads
The health and beauty retailer broke the rules with four paid-for Google ads in April, the Advertising Standards Authority found
-
NewsSainsbury’s relaunches Nectar points fruit & veg challenge
From 23 August to 10 October, the challenge returns to Sainsbury’s for the fourth year running