Marketing news – Page 12
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NewsProper Snacks launches KFC co-branded popcorn
The NPD is flavoured with KFC’s staple herb and spice mix
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NewsASA raps Napolina for ‘exaggerating’ prize fund in Tesco promotion
The Princes-owned ingredients brand gave out just one £500 voucher from an advertised total prize fund of £125,000
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NewsDairy giant FrieslandCampina makes UK alt meat debut
The Tender’lish brand – including Chik’n Cheese Escalope, Cripsy Chik’n Fillet Burger, Crunchy Chik’n Tenders and Cripsy Chik’n Fillets – will arrive in UK grocery from early October
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NewsCampaigners call for child-friendly packaging ban on sugary cereals and yoghurts
While there were restrictions in place to prevent the ‘irresponsible advertising’ of HFSS foods, there was ‘an evident loophole’ regarding product packaging, said Action on Sugar
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NewsBabybel launches seven-figure ‘Join the Goodness’ awareness campaign
The snacking cheese brand has invested over £1m in the new campaign over the key back-to-school period
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NewsFareShare and KFC partner with Big Zuu for new community kitchen campaign
The TV chef is the face of a new social media cam[paign aimed at inspiring chefs to explore new chicken recipes
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NewsOld el Paso ramps up ‘healthy’ offering with Extra Thin tortillas
The reduced-calorie wraps offered ‘the same softness and flexibility’ Old el Paso’s original tortillas, according to the brand
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NewsMoju to sponsor Channel 4 breakfast programming
Idents for the brand will run from August 2023 to January 2024 and are predicted to reach 12 million adults
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NewsMeatless Farm back on sale in Asda following VFC takeover
The plant-based brand’s core products, including mince, chicken breasts and quarter pounder burgers, have returned to Asda stores this week
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NewsHard cheese consortium to educate Brits on parmesan with big marketing push
The campaign is aimed at the UK market to educate and inspire trade and consumer audiences on parmesan cheese
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NewsCity snapshot: Bud Light boycott hits AB InBev’s US sales
The world’s largest brewer suffered a sharp sales drop in the US amid political controversy over a Bud Light marketing campaign, to reduce overall sales volumes in its second quarter
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NewsLuton becomes eighth local authority to ban HFSS ads
Seven other local authorities across the UK have brought in a policy: Haringey, Southwark, Merton, Greenwich, Bristol, Barnsley and Tower Hamlets
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NewsHoly Moly doubles down on ‘offensive’ guacamole campaign
The brand handed out tubs of its cold-pressed guacamole – which it referred to as ‘Colombia’s purest export’ – in London last month
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NewsTennent’s taps Scottish heritage in ‘seven-figure’ campaign and rebrand
The new Tennent’s brand platform features an evolved visual identity and is underpinned by a TV spot, on and off-trade promotions and a billboard campaign
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NewsGreenwashing ‘rife’ among UK supermarkets, campaigners claim
Campaigners are calling for retailer transparency on the environmental impact of meat and dairy sales
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NewsVimto owner Nichols’ focus on packaged brand pays off in first half
A shift in strategy to focus on the core Vimto brand and reduce exposure to the out-of-home channel has paid off in the first half of 2023, according to CEO Andrew Milne
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NewsSeriously Spreadable launches new TV campaign
The new campaign is designed to increase awareness of the spreadable cheddar brand with three creatives highlighting its ‘irresistibility’
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NewsMüller enters UK plant-based market with Müller Corner and Rice alternatives
Müller Corner Plant Based and Müller Rice Plant Based will be available from this week in Asda in single packs
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NewsSainsbury’s increases number of Aldi Price Match lines by a quarter
However, the recent expansion has involved Sainsbury’s matching a number of different SKUs to a single one at Aldi, helping boost the total
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NewsCo-op pushes member prices in new ad campaign
The Co-op has committed 65% of its annual marketing budget to promote membership pricing